America Express Company Name Institution of Affiliation America Express Company American Express Company which is called Amex is the American cosmopolitan financial services company that has its headquarters in the Manhattan's the three Global Financial Center in the New York City. It was founded in the year 1850 as one of the 30 components of the minimum Dow Jones Industrial. The Corporation is well known for the credit card, traveler’s business, and charge card. The account for Amex cards is approximately 24% the volume of total dollar credit card businesses in the United States. It is always reflected at the top amongst the entire card issuers in the United States. The perception which currently the elements of American Express are: trust, integrity, safety, quality, customer service. The backgrounds of AMEX are based on the colorful and captivating history. In American Express Company, technology is the basis the business. The key to success is always to think ahead because the technological globe is the continuously evolving problem. It is a reason which makes product managers, the developers, designers, coders, and innovators to enter into a business environment. When you join the AMEX Technology team, one will focus on establishing the more powerful, individual and fulfilling experiences for the entire clients. Their collaborative environments allow the teams to work as small businesses (Shanbhag Dutt & Bagwe, 2016). Each one works very hard in the respective work given to motivate and challenge everyone by expounding the boundaries and inventing new ideas and things. The company technology team tries to enhance flexibility and innovative freedom leading resulting increased transparency level in the entire work. It motivates individuals to come up with new ideas and methodologies which will give the solutions to some challenges in the company. The company always think and feels that innovation comes in such a way and can result in increased better services to their clients in the country. AMEX Vision & Mission Statement Vision Statement AMEX vision is to ensure that all the customers in the country get more rewards in their life. It is not only that they strive towards their goal of being the flying partner to the customers but also the partner ensuring a life of its clients. American Express Company strives to change dreams of their customers into reality from earth to the sky. One can see AMEX rewarding their clients in each bit of their life. It may look to be small in the world, but it aims to bring changes in the life of the customers. AMEX excels exceeders. Mission Statement American Express Company is among the leading global financial services company which is the best-known to be the largest world’s card issuer, with about 97 million of cards-inforce currently. Since AMEX is the global largest service corporation, they are dedicated to offering the well-rounded services to each customer, clients, and businesses. It has about 60,000 proficient workers are ready to help the customers 24/7 in over 100 nations worldwide. For the company to meet customers’ advanced requirements, AMEX always reviews the existing services and to promote innovative services which lie from monetary to the daily-life activities. They offer marketing and also information management perceptions to assist merchants create their businesses, give fiscal assistance to personal customers and initiate more rewards to clients to use their capital appropriately. It not only limits to the finances but also, operate the worldwide biggest travel linkage which serves clients and businesses in any spheres of life. AMEX aims to offer exceptional the best services and products with the superb value. They believe that helping the community is integral to undertaking business productively and also the duties of every citizen worldwide. Every day, AMEX enhances more rewarding, easier and safe to the clients and businesses to buy things they require and for suppliers to offer their products. It also gives innovative payments, travel and expenditure management resolutions for personnel and businesses of every size. Again, they help their clients achieve their aspirations through the industry-leading outcomes, acquire the unique skills, business-creating insights, and worldwide customer care. The want to enable their customers and businesses to undertake more and attain more. SWOT Analysis of American Express SWOT Analysis comprises both the external and internal analysis of the company. The internal evaluation includes the strengths and weaknesses of the organization, while the external analysis comprises the opportunities which the company can utilize on and also the threats which the corporation has to take care (Grant, 2016). The below table highlights the SWOT analysis of American Express Company SWOT Analysis Strengths 1.The best brand name and excellent financial position 2.Worldwide admired and recognized 3.The safest way of spending when someone is travelling 4.The ease of use and is the best well-known for the credit card, traveler's cheque business and charge card 5.Has more than 60,000 workers 6.Loyalty programs and plans for the customers Weaknesses 1.Reduction in the use of the Traveler’s cheque 2.Lack of the debit card service at a point-of-purchase Opportunities 1.Expansion of the AMEX services in other nations 2.Diversifying customers’ portfolios 3. The easier use of the innovative schemes Threats 1.The changing government policies and the financial issues like recessions 2.The uncertainty of interchange fee 3.Stiff competition with some other corporations. BCG-matrix The BCG-matrix is the chart which was created help companies to evaluate their business units, for example, the product lines. Such helps the corporation to allocate resources effectively. It is used as the analytical tool in product management, brand marketing, strategic management, and analysis of the portfolio. The analysis of a market performance by AMEX for instance, utilizing the principles and guidelines is known as the helpful into question (Paulose, Wright, Patel & Cassone, 2016). • Cash cows is a situation where the corporation contains high market share in the slow-expanding industry. Such units create cash in the surplus of the cash amount required to sustain the business activities. Such are termed as the staid and also boring, in the "mature" markets, but company value was holding such due to the cash creating qualities. Such situation is required to be "milked" progressively with less investment possible since such investment would be wasted in an industry with low growth. • Dogs, which is more charitably known as pets, are the units with a low market share in the mature, slow-expanding industry. These units ordinarily "break even," producing scarcely enough money to keep up the business' piece of the overall industry. In spite of the fact that owning an earn back the original investment unit gives the social advantage of giving employments and conceivable collaborations that help different specialty units, from a bookkeeping perspective such a unit is useless, not creating money for the organization. They discourage a productive organization's arrival on resources proportion, utilized by numerous financial specialists to judge how well an organization is being overseen. Pooches, it is thought, ought to be sold off. • Question marks (also called problem children) is the business which operates with low market shares in the high growth markets. They are a beginning stage for general organizations. Question marks can pick up the piece of the overall industry and get to be stars, and inevitably money dairy animals when showcasing development moderates. If question marks don't prevail with regards to turning into a market pioneer, then after maybe years of money utilization, they will deteriorate into pooches when advertising development decays. Question marks must be examined precisely keeping in mind the end goal to figure out if they are justified regardless of the venture required to develop the piece of the pie. • Stars are the units with the high market shares in the fast-expanding industry. They have graduated question marks with a market or specialty driving direction, for instance: Among the piece of the overall industry leaders in a high-development segment, or potentially having a monopolistic or progressively predominant one of a kind offering the recommendation with thriving/happy suggestion drive. Stars require high financing to battle rivalries and keep up a development rate. At the point when industry development moderates, if they remain a specialty pioneer or are among market pioneers they have possessed the capacity to keep up their class administration stars get to be money dairy animals, else they get to be canines because of the low relative piece of the pie. References List Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Shanbhag, M., Dutt, M. L., & Bagwe, S. (2016). Strategic Talent Management: A Conceptual Analysis of BCG Model. Imperial Journal of Interdisciplinary Research, 2(7). Paulose, J. K., Wright, J. M., Patel, A. G., & Cassone, V. M. (2016). Human Gut Bacteria Are Sensitive to Melatonin and Express Endogenous Circadian Rhythmicity. PloS one, 11(1), e0146643.