Description
Purpose of Assignment
The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
Create a Microsoft® PowerPoint® presentation, Prezi, or Vimeo video, etc. which illustrates one traditional media option (print, TV, radio, billboard, etc.) and one new (social media) media option for your brand and brand strategy. The presentation should be a minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute minimum.
Note: Prezi presentations cannot be uploaded to the classroom. Please provide your instructor with the link to the presentation on the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content. A table of differences may be used to concisely illustrate the differences but you must include a discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft® Word write-up do not count towards the word count.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Okay this is the subject : use Tittos the rapidly growing Texas based Vodka Distiller gearing toward audiences of 21 and older audiences with brand strategy of social media (Facebook).
Explanation & Answer
Attached.
Traditional Media Marketing and Social Media Marketing
Thesis Statement: In the desire of realizing a larger market share, enterprises could utilize both
the traditional as well as the new media options that would assist in reaching the audience across
various demographics.
I.
Discussion of the differences between the traditional media marketing and the new
media marketing in terms of audience, reach, channel, and content.
II.
Creation of a Microsoft® PowerPoint® presentation that illustrates one traditional
media marketing option and one new social media marketing option (Facebook) for
the Tito’s Handmade Vodka brand and the brand’s strategy.
Running head: MEDIA OPTIONS
1
Media Options
Student’s Name
Institutional Affiliation
MEDIA OPTIONS
2
Media Options
According to Tuten & Solomon (2014), new media also known as online media such as
social media marketing involves the use of social media platforms or social networking sites
such as Facebook to develop, convey, provide, and discuss contributions that have benefits to a
firm’s stakeholders. Social media marketing is important to marketers because it is a cheap way
to interact with their markets and engage these markets throughout the entire buying phase. On
the other hand, traditional media marketing also known as established media marketing involves
the use of traditional media channels such as television, radio, and print publications by
marketers to advertise and sell their goods and services to the consumers having access to these
established media channels. Therefore, in the desire of realizing a larger market share,
enterprises could utilize both the traditional as well as the new media options that would assist in
reaching the audience across various demographics.
Differences between the Traditional and the New Media Option
Media option Channels
Worth a note, both the traditional media options as well as the new media options utilize
different channel of conveying the intended information. Notably, the traditional media option
utilizes various channels such as the non-print as well as the print media. Non-print media
includes the television, videos, and slides presentation while the print media comprises of the
newspaper, company’s journals among other printed information. On the other hand, the
channels for the new media option include the widely used social media as well as companies’
websites.
MEDIA OPTIONS
3
Marketing Content
As postulated by (Drury, 2008), one difference between the traditional media marketing
and the new media marketing is that although established media such as publishing and
broadcasting channels concerned itself with conveying news, the modern media such as social
media platforms like Facebook concerns itself with structuring bonds and communication with
its market. This statement confirms the fact that marketing is multi-dimensional; it involves a
process that engages a product label and its market. N...
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