read the case study titled “stopping outshopping”, health and medicine homework help

User Generated

znepbebzrb

Health Medical

Description

Week 7 Case Study 2 Submission

.

Click the link above to submit your assignment.
Students, please view the "Submit a Clickable Rubric Assignment" in the Student Center.
Instructors, training on how to grade is within the Instructor Center.

Case Study 2: Stopping Outshopping

Due Week 7 and worth 220 points


Read the case study titled “Stopping Outshopping”, located in the online course shell. Then, use the Internet or databases to research similar marketing strategies in the health care industry.


Write a four to six (4-6) page paper in which you:

  1. Based on the textbook’s summary of Timothy’s philosophy of continually striving for excellence, determine whether or not Scarlet Hospital was prepared to compete with the establishment in Salem even before the highway improvement mandated such an upgrade in delivery health care services.
  2. Examine the potential lessons that the “Stopping Outshopping” case could teach health care executives about complacency.
  3. Evaluate the potential value of Michael Porter's Five Forces analysis and SWOT Analysis for effective decision making, in its ability to help Scarlet Hospital protect its market share and thus decrease the chance of losing patients to other institutions in Salem.
  4. Appraise the value of the Balanced Scorecard model in its ability to help Scarlet Hospital executives reinforce its defensive marketing strategy.
  5. Propose a one (1) page offensive marketing strategy (i.e. communication, branding, innovation, etc.) that Scarlet Hospital should deploy in order to turn the table on Salam-based health care providers and improve its competitive marketing position.
  6. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.


Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.


The specific course learning outcomes associated with this assignment are:

  • Examine the marketing research process and market segmentation strategies in the health care industry.
  • Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.
  • Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.
  • Apply Michael Porter's Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.
  • Explain the impact that the population and societal, competitive, and financial forces have on health care services.
  • Use technology and information resources to research issues in health services strategic marketing.
  • Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Running head: STOPPING OUTSHOPPING

Stopping out shopping
Student’s name
Institution affiliation
Date of submission

1

STOPPING OUTSHOPPING

2

Stopping out shopping
Customer preferences and opinions are key aspects on the competitive and dynamic
healthcare industry. The development of strategies in market to meet the customer demand
depends on proper market research towards establishment of complex opinions and needs of
customers. Research helps companies to predict future changes in demand, market share more so
in new areas likely to attract new players (Doremus, 2002). Businesses make use of market
segmentation to target customers who value products and services being offered. Segmentation
makes the firms to align requirements of supply with customer demand will. Lifestyle that
determines customers perspectives, interests and time they spend, is an important aspect in
segmentation.
Scarlet hospital under the CEO, Mr. Timothy is very cognizant of the segmentation of
market in the locality of service. The hospital is prepared for the new competition well before the
establishment of new developments in Salem. The hospital which is a facility of 350 beds uses
segmentation to offer quality healthcare services to its customers in wanly grove and environs.
Over years, the facility has the philosophy of providing the best of services. The segmentation
strategy of the hospital targets customers with the walnut grove and the surrounding rural areas
that fall within 50 miles. It has also targeted patients under homecare services. This has made it
create a strong brand of healthcare services.
However, the hospital does not need to be complacent for reasons that the new entrants
might topple its dominion off the market. Any business can do well in the market at one time and
the other time it goes down due to competition. Instead of being complacent, businesses need to
focus on maintaining their market share through research and good customer relations. New
...


Anonymous
I was struggling with this subject, and this helped me a ton!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags