How has targeting helped you to have a better understanding on your state senate universe?, assignment help

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Humanities

Description

Breaking news! Your candidate and campaign have failed to reach the late September fundraising goal and you must reduce your overall budget by $30,000.

However, based on your recent knowledge of targeting, you should now be able to reduce the size of the mail universe in your budget to focus on persuasion.

Instructions

Please rework your mail budget from Week 1 to increase the number of waves of direct mail, but reduce the size of the universe in these mail runs. Post this new budget in the discussion thread below along with brief answers to the following questions:

  1. How has targeting helped you to have a better understanding on your state senate universe?
  2. How many additional waves of mail can you now send to targeting voters?
  3. Based on this new landscape, how do you refocus your budget to deliver the maximum amount of paid media in your budget?

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Campaign Budget Summary After completing the 6 different campaign charts (see tabs on bottom left), insert the numbers on this summary budget chart. Item Staff August 22000 September 22000 October 22000 November 22000 Total of Item 70000 69350 52550 93050 16050 231200 Fundraising 6000 7100 6250 150 19000 Research 4500 7000 8000 3000 22500 Voter Contact 1370 1370 1370 1370 5480 Administration 5000 5000 5000 2500 17500 88420 95020 135650 45070 $383,680 Paid Communications Total by Month $59320 left over Fundraiser Position Paid or Voluntary Volunteer 0 $0.00 Campaign Chairperson Volunteer 0 $0.00 Office Manager Volunteer 0 $0.00 3000 $12,000.00 3000 $12,000.00 Press Secretary/Communications Paid Position Director Paid Position Field Director Salary Per Month Total GOTV Coordinator Volunteer 2500 $0.00 Constituency Director Volunteer 0 $0.00 Field Organizer Paid 2000 $8,000.00 Volunteer Coordinator Volunteer 0 $0.00 Campaign Manager Paid Position 4000 $16,000.00 Political, Research, & Issues Director Technology-Internet/ Database Director/Targeting Director Legal Representation Paid Position 3000 $12,000.00 Paid Position 2500 $10,000.00 Volunteer 2000 $0.00 Treasurer Volunteer 0 $0.00 (Other) 22,000 70,000 Paid Communications Budget The following is a list of common paid communications items. Feel free to add, delete, or combine items. Item Radio 1,000 September 1,000 2,000 November 3,000 60,000 $5,000 10,000 30,000 15,000 Cable Television 6000 0 0 6000 0 Production Costs 6000 6000 0 0 0 15000 5000 5000 5000 0 0 0 0 0 0 110000 35,000 30,000 40,000 5000 Internet New Media Ads 25000 5000 5000 10000 5000 Internet Web Production 1000 500 500 0 0 200 50 50 50 50 0 0 0 0 0 0 0 0 0 0 231,200 69350 52,550 93,050 16050 Television Print Media Brochures Mail Web Hosting and Maintenance E-mail Blast Costs (Other) Total Total Campaign Allocation 7,000 August October Fundraising Budget The following is a list of common fundraising items. Feel free to add, delete, or combine items. Item Individual Solicitation Total Campaign Allocation August September 0 0 0 15000 5000 5000 Mail 2000 500 1500 Telephone 2000 500 600 Staff 0 0 0 Facilities 0 0 0 Internet Costs 0 0 0 (Other) 0 0 0 19,000 6000 7100 Events Total d, delete, or combine items. October November 0 0 5000 0 500 0 750 150 0 0 0 0 0 0 0 0 6250 150 Research Budget The following is a list of common research items. Feel free to add, delete, or combine items. Item Targeting Total Campaign Allocation 10,000 Survey Opposition Total August 2000 September 3000 10,000 2000 2500 22500 October 3500 November 1500 3000 3500 1500 500 1000 1000 0 4500 7000 8000 3000 Administration Budget The following is a list of common voter contact items. Feel free to add, delete, or combine items. Item Headquarters Total Campaign Allocation 10,500 see staff Staff Facilities Total August 3000 see staff September 3000 see staff 7000 2000 2000 17,500 5000 5000 d, delete, or combine items. October 3000 see staff November 1500 see staff 2000 1000 5000 2500 Voter Contact Budget The following is a list of common voter contact items. Feel free to add, delete, or combine items. Item Phone ID Total Campaign Allocation See Staff & Paid Communication 360 Phone Persuasion Phone GOTV Voter File Canvassing GOTV Staff Total See Staff & Paid Communication See Staff & Paid Communication See Staff & Paid Communication August September 0 0 120 120 480 120 120 5000 1250 1250 0 0 0 0 0 0 1370 1370 5840 d, delete, or combine items. October November 0 0 120 0 120 120 1250 1250 0 0 0 0 0 0 1370 1370
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