Culminating Project QuestionsArtifact 1- Retail Outlet ShopYou are going to secret shop any retail outlet that is convenient to your home. Complete the form answering the yes/no questions. If it’s a “kind of,” it’s a “no.” Take careful notes about your experience and complete the two narrative sections using a minimum of 150 words in each.Criteria - Retail form is fully completed, narrative includes at least 300 words describing the location and experience, opinion of the experience includes at least 250 words. (Form is fully completed, narrative includes an easily understood description of the shopping experience, opinion of the experience is well articulated and clear. Minimums are met.)Artifact 2 - Four SeasonsRead the Four Seasons Case Study on page 286 of your book. Imagine that you have been invited to help Four Seasons launch the retail outlet from your shopper report as their new lobby store. Consider the Four Seasons service description and compare their high standards with your retail experience. List at least 5 service standards your customer facing front-line employees will need to follow.Criteria - Minimum of 5 standards for front-line service employees in the new retail environment (at Four Seasons). (A minimum of 5 well thought-out service standards (the minimum level of service required). Each is clearly explained and listed in the order they occur.)Artifact 3 – BlueprintApplying what you learned in chapter 5 and on LinkedIn Learning, create the blueprint of your customer experience. Include all the touchpoints with the retail store including electronic and assessment opportunities.Criteria - Blueprint design is professional and appropriate, follows the Lynda.com sample, includes before arrival touchpoints (internet? phone?):o Physical Evidenceo Customer Actionso Frontstage Actiono Backstage Actiono Support Processes(Design includes the touchpoints a customer might encounter during their interactions with the business. Blueprint is logical and well-planned. Includes required horizontals.)Artifact 4 – Wings of “No” Video & ScriptImagine a customer has returned to your store and wants to return an expensive item (type of store may dictate this). The customer has a receipt, but it is older than the 30-day return policy. The item is damaged. You cannot take it back. Using all three components of the “wings of no” record a video of yourself delivering this bad news to the customer.Criteria - Short script that includes the customer request and the employee’s response:o Statement of caringo Noo OptionsIncludes a video of you as the employee delivering the Wings.(Script includes all the required components. Response is well thought-out and makes sense for the situation. Student takes this seriously and can be seen and heard in the video delivering the script.)Few things to know before start:I live in Arizona and my school is in Nevada. You might need this information for artifact 1You don’t have to record a video for artifact 4. Please just write a script for the short video. I will attach the Retail shop form to complete for artifact 1, a screenshot of the Four Seasons Case Study on page 286 of the textbook, a service blueprint pdf example of a service blueprint & a lecture notes for artifact 3, and a lecture notes for artifact 4.

Read the case study, "Integrating McDonald's Business, Human Resource, and Staffing Strategies" on page 44-45 of your text book. Answer questions 1-3.