Final Project Guidelines, management homework help

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Business Finance

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Please download all the milestones and rubric from the below link. please follow the criticial elements

https://www.dropbox.com/sh/sl6yh6qimti0fiz/AACYYBQ...

Your final project should address the following question: How can the company discussed in your business plan prepare for and respond to trends in corporate culture and social responsibility? it should be between 15-20 pages. Use all the files from the above link.

Specifically, the following critical elements must be addressed:

VII.Conclusion

What will be the intrinsic and extrinsic rewards for your company if the company implements the ideas in this CSR addendum? Consider both your own personal ethics and best practices in CSR in your response.


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Explanation & Answer

Attached.

Running Head: STARBUCKS CORPORATE SOCIAL RESPONSIBILITY ADDENDUM

Starbucks Corporate Social Responsibility Addendum
Name
Instructor
Institutional Affiliation
Date

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STARBUCKS CORPORATE SOCIAL RESPONSIBILITY ADDENDUM

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Starbucks Corporation is a coffee company based in the United States and owns a range
of coffeehouse chains. The company was established in 1971 in Seattle, Washington. Starbucks
is a multinational corporation that operates not only in the United States but also in other foreign
markets such as in Canada, China, South Korea, United Kingdom, and Japan among others. As
of 2016, the company had over 23,000 locations worldwide. Starbucks is regarded as the key
representative of ‘second wave coffee’, originally differentiating itself from other coffee-serving
companies in America by quality, taste, and customer experience. Starbucks Corporation is a
public traded company that trades its security instruments and is listed on NASDAQ. The
company’s trading stock symbol is NASDAQ: SBUX (SBUX: Yahoo Finance). Starbucks
Corporation primarily operates and competes in the retail coffee and snacks store industry which
is monopolistically competitive market structure (Geereddy. 2014). For this reason, in order to
gain a competitive advantage and surpass its competitors, the company has put measures in place
to address the needs and wants of the customers. The company is considered ‘the goliath of
coffee’ thanks to its focus on customer service. Starbucks Corporation is a customer-service
oriented company that puts the needs of its current and potential customers into consideration
(Snell, et al 2017).
Starbucks Products
Starbucks offers wide range of products that customer can enjoy. It is also sourcing high
quality of coffee and it makes sure it is grown under highest standard. . It is the exceptionality of
the company’s products that has enabled the company to gain such an extraordinary name within
the coffee industry. It should be noted that a company’s products plays a key role in the success
of the company. In this case, Starbucks success has been directly linked to the nature and quality

STARBUCKS CORPORATE SOCIAL RESPONSIBILITY ADDENDUM

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of their products that creates values and makes their customers feel the value of the money
(Koehn, 2002). The following are some of the key products of Starbucks Company.
Coffee
The company has more than 30 blends and single-origin premium coffee. It should be
noted that coffee blends was the original single product of the company when the company was
started. Currently Starbucks has expanded its product line to include other related but different
products in a bid to remain competitive and innovative in the market (Michelli, 2006). Other
innovative products of the company include the following.
Handcrafted beverages
This range of product includes fresh brewed coffee, Frappuccino coffee as well as noncoffee blended beverages, smoothies and teas and hot and iced espresso beverages (Michelli,
2006).
Merchandise
Starbucks also stocks coffee and tea brewing machines, accessories, mugs, packaged goods, gifts
and books.
The company also stocks fresh foods including baked pastries, salads, sandwiches, grain
bowls, yogurt parfaits, salads and fruit cups. These products have greatly steered Starbucks to a
greater heights and has enabled the company to maintain its leadership position in the market. It
should that Starbucks continue to outperform most of its key competitors due to the kind of
products and services the company to its customers (Michelli, 2006). Customers and employees
are key assets to the company and as such the company has bestowed a lot of value in their
services.

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Defining Features of New Service
When the company started its run to success more than three decades ago, many people
cited that it wasn’t merely about coffee, but the corporation was focused on factors such as
quality coffee, atmosphere, partner satisfaction, as well as customer service. Quality control of
the company’s products and services are very essential. The company focusses on providing
quality but affordable coffee and also unique experiences for its customers. It’s for these reasons
and much more that the new business idea will help the company achieve its set goals and
objectives. Starbucks facial and fingerprints system aligns with its short-term and long-term
goals as well as its customer service driven perspective.
Target Stakeholders
The mission, vision, and values for Starbucks are not about coffee. The company views its
mission as bigger than the coffee and hence tries to create unique customer experiences across
the world. The company’s mission is to instigate and cultivate the human spirit. Starbucks
Corporation’s values are based on the culture of creating a sense of belonging and warmth,
where all individuals and stakeholders are welcome. The main aim for the firm is to make their
stores a ‘third place’ besides home and work. In addition, the aspects of delivering the best as
well as accountability and responsibility are also the values of Starbucks. In other words, the
mission, vision, and values of Starbucks Corporation are based on the issue of customer service
and performance.
Starbucks new business idea will enable the company to provide quality products and
services to its customers at the same time improve customer service delivery. The target
stakeholders for the facial and fingerprint system include, but not limited to customers,
employees, and the general public. To increase customer satisfaction and improve ordering

STARBUCKS CORPORATE SOCIAL RESPONSIBILITY ADDENDUM

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service Starbucks is looking forward to add a new integrated system that will fit with the existing
system features enhancing its approaches of technical advances within the field of digital
network brewing technology.

Additionally, the new system will help the employees be

accountable for their actions and also improve the customer service delivery. Moreover, the
general public will be directly and/or indirectly be impacted by this business idea. The aspect of
corporate social responsibility will be met by this new integrated system (Cha, Yi, Bagozzi,
2016).
Trends
Business Environment
Environment plays a vital role that helps in developing the quality of business and
enables the strategic management of the business effectiveness. The internal and external
environment has a certain level of importance in the mode of development of the business.
Implementation of certain specific policies is noted to be developing the business environment,
which helps in gaining business effectiveness. The internal business environment is identified to
be supporting the development of the business, which enables in strategic management of the
progression and attains greater business attribute. The assessment of the internal business is
identified to be increasing the ability of the organization to manage the diverse complexity that is
arising from a specific business. On the other hand, it is equally important to maintain external
environmental needs. The management of the suppliers, vendors and other external factors that
may affect business development is identified to be equally important which will help in gaining
greater transparency within the business. The strategic management of the exetranl environment

STARBUCKS CORPORATE SOCIAL RESPONSIBILITY ADDENDUM

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will help in enhancing business advantage and ensure successful implementation of the new
approaches (Clampitt, 2009).
For instance, the implementation of the integrated ordering technique can never be
possible without the support from the internal business environment. The internal business
environment includes the support of the employees and the other consumers. These helps in
enhancing the strategic management of the different aspects, which are associated with the
implementation of innovative approaches that enables the strategic management of the
complexities arising from the implementation of the new technology, can only be managed
through the positive internal environment that is operating within the business. Assessing
internal environment helps in gaining greater transparency for attaining a business advantage that
will help in gaining greater prominence in the implementation of the integrated technique.
Correspondingly, the strategic implementation of the newly developed technology so that the
external environment will be able to accept the same is one of the most important needs of the
business entities that are developing and implementing new and developed technologies (Depass,
2011).
The implementation and success of the business and the new policies can only be
possible with the efficient handling of the external environment. The approaches of the business
effectiveness can be possible with effective handling of the business needs. In order to manage
the external environment Starbucks must be incorporating strategic measures that will be
adequately training the people and informing them about the newly implemented technology for
enhancing the ease of ordering (Depass, 2011). This will help in increasing the acceptance of the
technology among the different players of the external environment that will be increasing the
business progression. Finally, with a proper information sharing the consumers who are the key

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players of the external environment will be able to understand the implication of the newly
developed technology and will be able to use the same with greater accuracy. This on the other
hand will be developing their satisfaction level enhancing progression of business (Depass,
2011).
Description of the Trends
The development of the business trends has been identified to be developing the effective
management of the interactive techniques. The company has successfully implemented its
Corporate Social Responsibility (CSR) of reducing the chances of complexities that are
associated with the management of business. Starbucks has successfully used the processes such
as recycling of the products to enhance the environmental sustainability and develop the quality
of the services. With the effective implementation of the approaches such as the use of the
degradable products for serving and other processes has enhanced the contribution of the
company in the process of enhancing environmental condition (Morsing, Schultz, & Nielsen,
2008). The strategic use of the quality products for serving its consumers is identified to be
increasing the companies CSR approaches and enhance quality management of the products. The
management of the quality products has been enhancing the ability of the company to manage
the needs of the consumers. The quality management of the different consumers includes serving
quality products and developing the environmental effectiveness. The strategic management of
the business effectiveness will help in gaining the business advantage and enhance the
company’s ability to sustain within the dynamic business environment (Starbucks Coffee
Company, 2002).
The development of the strategic methods adopted by Starbucks for implementing the
strategic methods for enhances business development. Starbucks with the implementation of this

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new strategy was able to provide the consumers with an advanced quality of service that will
help in gaining business advantage. The company has been strategically implementing the use of
the green channel of products that will help in increasing the companies’ contribution towards
preventing carbon imprint (Scherer & Palazzo, 2011). These measures will be helping the
company to ensure environmental development and progression which will support the
community development. Finally, by disposing the waste materials in a biodegradable manner
has also enhanced the companies’ fame as a positive CSR approach undertaker. Finally, the use
of the bio disposable cups and other products has also helped the company to contribute to the
green revolution increasing its ability to meet with the communal development (Preuss, 2011).
Impact
It is important for the business to assess the likely impact of the software towards
ensuring the operational ordering technique can able to chances of complexes amid consumers.
The company is largely affected by the trends of the business as the trends often determine
business progression. The impact helps in increasing business transparency that enables the
effective management of the different attributes, which may lead to creating business stagnation
to a greater extent. The efficient handling of the different business trends will help in increasing
the ability of the business organizations to manage the different complexities arising from a
business operation. This strategic approach helps in creating certain important business needs
which help in gaining would control the development of the internal and external business
environment. Considering the current service, implementation reflects on the complexes, which
may arise due to the incapability of the employees to manage the diverse needs of the business.
On the other hand, the chances of leases compatibility with the consumers and low acceptance
may also affect the business progression (Morsing et al., 2008). Based on the software that

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Starbucks in the upcoming times is planning to implement the business imbibe the process along
with its strategic management and existing technical support. Thus, the business unit must be
prepared to be able to train the employees to initiate effective measures, which will increase the
quality of the services. Additionally, a continuous review must be attained and the company
must be flexible to handle the complexities that may arise due to the improper acceptance or less
satisfaction among the consumers. Selling services are more complex than that of products the
management of the needs of the consumer has been identified to be increasing challenges of the
business entities in managing the needs of the business. On the other hand, the effective
management of the needs of the consumers has been identified to be one of the most important
aspects that the company must be managing at this stage. Starbucks has been efficiently
managing the individual needs of the consumers, which are efficiently supporting the business
development and attain greater business progression (Starbucks Coffee Company, 2002).
Ethics
Issues
Dealing with services specifically in the segment of food products has been identified to
be one of the most important parts of the social development. Ethical issues faced by the
business entities are identified to be enhancing the complexities associated with the business.
The ethical considerations are noted to be enhancing the quality of the performances of a
business entity. This strategic development of the business is often noted to be dependent on the
non-financial business performances wherein ethics has an important role in developing the
business effectiveness (Morais, Pena, Shacket, Sintilus, Ruiz, Rivera, &Mujtaba, 2014).
Starbucks has been strategically managing the ethics of the business, which is largely inclined
towards developing the quality of the food products that are served to the consumers. The

STARBUCKS CORPORATE SOCIAL RESPONSIBILITY ADDENDUM

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company has ensured the use of the quality food products that will be supporting the need for
healthcare requirements for the consumers. The use of the quality coffee products has also
successfully enhanced the goodwill of the company among the consumers. With a motto to
develop, their mission for serving consumers with the quality cup of coffee has enabled the
company to manage its ethical prospects that will support the company to develop its
prominence. In addition to the above the implementation of the new strategies are quite complex
which may lead to regulatory methods. Thus, the company must take prior measures in
understanding the ability of the organization to meet with the alterations within the business due
to the implementation of the new integrated methods (Lee, 2011).
Alignment
Starbucks has a corporate strategy to serve people with the enhanced quality of brewery
and add value to the quality of the products. The company is largely focused on the development
of the quality of the products served that helps in gaining the business effectiveness. The
company has also enhanced employee management and innovative approaches that have
increased the transparency within the business, which will help in gaining business development.
The decision-making processes also include the efficient handling of the employee’s
development. With the innovative approaches for training the employees, the business entities
are noted to be attaining the greater amount of business transparency. The company has been
developing the employee’s ability of the performance, which will be gaining greater business
prospects, which will be supporting the company’s attainment of the long-term business goals
(Morais et al., 2014). Implementing the aforesaid software and technical supervision in the
organization ensure full operation and alignment of same in the organizational practice increase

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the competencies of employees by providing proper training and enhancing knowledge and
alignment of software in the organizational system.
Starbucks has been efficiently handling consumer feedback that will be helping the
company to enhance the needs of the business development that will be supporting the
company’s sustainable development. The decision-making processes are identified to be
associated with the enhanced level of control that the company has on the internal and external
business environment, which will be gaining business prominence and positive performance.
Starbucks has also successfully developed its ability to attain feedback that will be supportive for
gaining business progression and develop global prominences. Thus, the company has been
successful in maintaining its ethical consideration to attain the long-term goals of the business
and attain corporate strategy. The company has devised a proper hierarchical process, which will
help in supporting the implementation of planning to enhance the ability to sustain within the
complex business environment (Lee, 2011).
Owing to the fact that the technology of implementing the integrated method is
completely new in the business domain the i...


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