Intellectual Property

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TNEL333666

Business Finance

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The company is Intel. Powerpoint is the material that you might use for homework. 2-3 page.single space

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HW – Intellectual Property Directions for finding IP registered with the United States Government: PATENTS • • • • • www.uspto.gov Click on “Search for Patents” (bottom right) Scroll down to “USPTO Patent Application Full-Text and Image Database (AppFT)” Click on “quick search” Conduct your search (Hint: enter your company name and select “assignee name” field) TRADEMARKS • • • • www.uspto.gov Click on “Search Trademark Database” Click on ”Trademark Electronic Search System TESS” Conduct your search COPYRIGHT • • • • • www.copyright.gov Click on the Search Records (middle of the page) Click on Post-1978 Records (halfway down, middle of page) Enter your company name in the search box NOTE: Registration is not required for copyright protection so the absence of registration does not mean the absence of copyrights for your company. Submission Guidelines: • • • • • • Descriptions of the IP should be simple rather than technical. “What is it?” Is the most important question to answer when completing the first three questions of this assignment. Submit the assignment online and bring a copy to class that you can refer to during our discussion. Respond to each question individually Formal citations are not required BUT please include a list of the sources you use to get the information necessary to answer questions # 5 & # 6. There is no required length. Points will not be earned nor deducted for length. The average student will probably have 2-3 pages of text plus any tables, drawings, or diagrams that might be included in the description of a patent, trademark, or copyright. Single space your answer. Answer the following questions regarding your business: 1. Does the company have patents? If you answer yes, provide a brief description of one example. If you answer no, provide an explanation that specifies whether they simply do not need this type of IP or if they are dependent upon IP owned by another entity. (5 points) 2. Does the company have trademarks? ? If you answer yes, provide a brief description of one example. If you answer no, provide an explanation that specifies whether they simply do not need this type of IP or if they are dependent upon IP owned by another entity. (5 points) 3. Does the company have copyrights? If you answer yes, provide a brief description of one example. If you answer no, provide an explanation that specifies whether they simply do not need this type of IP or if they are dependent upon IP owned by another entity. (5 points) 4. Does the company have trade secrets? If you answer yes, provide a brief description of one possible example. If you answer no, provide an explanation that specifies whether they simply do not need this type of IP or if they are dependent upon IP owned by another entity. (5 points) 5. What is the role of intellectual property in your company? Is it important? Is it part of the product or service that generates revenue? Which types are most important? (The company website and annual reports are good resources for this question and # 6.) (15 points) 6. Do you think intellectual property or real property is more important to you company? (Real property is defined by your textbook as follows: “ consists of land and everything permanently attached to it, including structures and other fixtures…airspace, subsurface rights, plants, and vegetation. “ pg. 955) (15 points) Intellectual Property LAW 308 - Chapter 8 Invention is not enough. Tesla invented the electric power we use, but he struggled to get it out to people. You have to combine both things: invention and innovation focus, plus the company that can commercialize things and get them to people. Larry Page 2 Economic Importance of IP • IP intensive industries employ 40 million Americans ▫ Industry has faster job growth ▫ Salaries are about 30% higher than other industries • American IP is worth about $5.8 TRILLION ▫ 38% of total US GDP ▫ 74% of all US Exports Statistics from the Global Intellectual Property Center of the US Chamber of Commerce 3 Trademarks • Definition – a distinctive symbol or mark that is used to identify a business or product • What makes a trademark distinctive? ▫ Fanciful  An invented name or mark  Examples – Kodak, Exxon ▫ Arbitrary  common word or words used differently  Examples – Apple, Dutch Boy (paint) ▫ Suggestive  related to product but not a description  Examples - Dairy Queen, Airbus ▫ Descriptive  Directly describes something about the product  Examples – Sharp (televisions), Best Buy  Requires mark to have a “secondary meaning” in order to be protected ▫ Generic words – never get trademark protection • Fanciful marks are the easiest to protect, Descriptive are the most difficult 4 Trademark Legal Claims • Trademark Dilution pg. 158 1. 2. 3. 4. P owns a famous mark that is distinctive D is using a similar mark Similarity creates an association between the marks Likely to impair the distinctiveness of the mark OR harm its reputation • Trademark Infringement pg. 159 1. P owns a distinctive mark 2. D’s use of the mark is likely to confuse consumers • Also applies to service marks and trade dress. 5 Patents • Definition – a grant from the government giving an inventor an exclusive right to make, use, or sell their invention for a specified period of time (pg. 161) • To be patentable an invention must be ▫ Novel ▫ Useful ▫ Not obvious • Duration ▫ 20 years for an invention ▫ 14 years for a design • Patent infringement 6 Copyrights • Definition – protects the author of an artistic expression from the following:     Reproduction of the work Development of derivative works Distribution of the work Public display of the work • Copyrights can be registered with the government but it is not necessary – protection is automatic (pg. 164) • Duration ▫ Life of the author plus 70 years (for people) ▫ 95 years from publication OR 120 years from creation, whichever comes first (for businesses) • Copyright infringement 7 Trade Secrets The textbook coverage of this topic is weak. Please review the document entitled “Trade Secrets” linked into this module. 8 Questions? If you have questions, either post them on the IP discussion board or bring them to class.
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Running Head: INTELLECTUAL PROPERTY OF INTEL CORPORATION.

Name

Institution

Intellectual Property of Intel Corporation.

INTELLECTUAL PROPERTY OF INTEL CORPORATION.
Unlike physical assets of a company, for example, office equipment and computers;
intellectual property is a set of concepts and ideas, onto which the company’s vision is founded.
There are three ways to safeguard the intellectual property in the U.S; namely, through
copyrights, trademarks or patents. A copyright pertains to written document; a trademark to
symbol, phrase or name; and a patent to a particular product.
Intel relies on the robust patent systems across the world to guard its intellectual property
interests and enhance the deployment and development of new technologies. Intel has developed
computer and internet technologies that have greatly changed the world. Innovation is the
foundation of the Intel Company’s investments, hence the company depends and support the
policies which protect and reward intellectual property rights; development and research
investments. Intel’s global research and development promotes innovation and support its variant
patent portfolio which ranges from microprocessor research, communications and silicon
technology to life sciences.
Some of the latest Intel patents includes power management of the user interfaces with
coordinated ultra-low-power states; apparatus and methods to provide effective and secure
software updates; a method for interface initialization by use of bus turn-arou...


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