Opportunity Identification and Planning SLP, management homework help

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Business Finance

Description

For this assignment, you will be continuing to develop a business plan. For Module 1 you came up with two or three ideas, but for this assignment, narrow yourself down to one idea. You have now read up more on how to identify a good business opportunity, so use what you learned from the readings to help narrow down your ideas and assess which of your ideas from your Module 1 SLP has the most promise.

Make sure to carefully apply the concepts of the unique value proposition, market segmentation, and SWOT analysis in your paper. The Pearson tutorials plus Blackwell (2011) and McKeever (2015) are especially important to review carefully before starting on your paper.

Once you have decided on what kind of business you want to start and have carefully reviewed the tutorials and background readings, write a three-page paper addressing the following issues:

  1. A detailed description of the environment your business will face, including the precise market you will be targeting. Use the Pearson tutorial on market segmentation as your guideline for this section.
  2. A SWOT analysis of your business idea. For threats, make sure to include a discussion of your main competitors.
  3. Overall, what do you think the main unique value proposition of your business (competitive advantage) will be? Think about it carefully and explain your reasoning.

SLP Assignment Expectations

  • Answer the assignment questions directly.
  • Stay focused on the precise assignment questions; don’t go off on tangents or devote a lot of space to summarizing general background materials.
  • List supporting references and cite sources in proper format.
  • Use appropriate writing style in essay form (organization, grammar, and spelling).

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Explanation & Answer

Good luck in your study and if you need any further help in your assignments, please let me know.Goodbye.

1
Running head: OPPORTUNITY IDENTIFICATION AND PLANNING

OPPORTUNITY IDENTIFICATION AND PLANNING
Name
Lecturer
Module
Date

Market segmentation
Apple Inc. has become one of the household names taking phase in the technological
evolution. There is segmentation of the Apple Inc. company with diverse populace adopting into
using their technology in everyday activities. My idea will revolve around technology just as
Apple Inc. My first target market will be teenagers. These are some of my market base with
many embracing iPods for various reasons. Some of the reasons are socially based where they
listen to music, chat on Facebook, MSN and tweet. There also gaming applications appealing to
the teenagers.
The college and university students have not been left behind in embracing the use of my
computation devices. Notes by most students are best taken from laptops thus quick retrie...


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