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Marketing Analysis For A
Coffee Business
NAME
INSTITUTION

Executive Summary



Coffee businesses adopt names that are catchy and attractive to the potential customers.
This business offer a platform for families, couples, corporate staff to meet over coffee



The main aim of the business is to offer high quality services to their clients for the
purposes of making reasonable profits



One of the success stepping stone is to harness the meeting locations for many people in
order to provide get opportunities to make profits.



Business logistics dictate that there should be a regular SWOT analysis to check if the
business is doing well.

Information about the coffee Industry



For a better period in the past, the coffee business has been adopted by many investors who target
selling coffee drinks and food including sandwiches, bakery items, pastries, and candy.



The Consumer taste preference comes into effect in creating the forces of demand and supply.
Companies dealing with the coffee business get their profits depending on their ability to secure
strategic locations, delivery of high quality services and product and better customer relations.



Coffee businesses that are starting up need sufficient source of funding at the initial stages before
they could pick up and start making enough profits to support its operations.

Product



Coffee as a product in the market need to be treated as valuable commodity that is served
to the customer in return for some set price.



The product has various things that affect it’s presence and thriving in the market. One of

the factors of competition from companies that offer the same commodity.


Another factor is the price at which it is offered. Is the price affordable? Is it sustainable?



The demand of coffee is based on the nature and how it is prepared. If it’s standards are

high, the clients will love it and come for it more and more.

Product: Integrated Marketing Analysis



This is an approach that is utilized to create a harmonized solution towards creating a better
marketing strategy.



It considers various marketing methods and bringing them to a platform where all those
methods are merged to give a brand experience to the clients.



Some of the common marketing methods that are integrated together are mass marketing and

direct marketing and one-to-one marketing to integrated marketing.

Place: Distribution


When the coffee business has been well established, the owner finds it prudent to expand
the business to other towns and cities so as to reach out to more clients.



In doing this, the investor shall be faced by the challenge of distributing the product to the
outlets in good time.



More importantly, one is supposed to consider perishability of the product, the distance of
distribution, modes of distribution and the cost.



Many investors prefer to acquire transport vehicles for their company to make the process
of distributing the coffee faster and more efficient.



Distributing the product to various towns and cities adds value to the product and brings
extra profit to the business.

Place: placement


Finding the best location for the business constitutes one of the strengths for the business.



The location of the coffee business is a key factor in determining the profits that the firm
would make; it is therefore important that the location be in a densely populated area, with
many trading activities taking place.



The nearness of the market, availability of affordable labor, and lower cost of delivering
the product are likely to be i...