Marketing Terms and Paper, marketing homework help

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Snzr23

Business Finance

Description

Hello can someone please help with this assignment..here are the instructions:

********Please answer each question with no less than 180-200 words for each question in a word document. There are 8 questions and each question must have a source so please be sure to cite the source for each answered question. However, do not copy and past exactly from the source but allow it to help you create an original answer. Answers copied directly from the source with no originality or without being put in your own words will be considered plagiarism******Please Put Answers In Your Own Words*****

***Please Put Answers In Your Own Words***


1. Explain SUSTAINABILITY

2. Explain CAUSE-MARKETING BENEFITS AND COSTS

3. Explain CAUSE-RELATED MARKETING

4. Explain SOCIAL MARKETING

5. Explain MARKETING IMPLEMENTATION

6. Explain MARKETING CONTROL

7. Explain PROFITABILITY CONTROL


Hello I have Another Assignment as well please use own words and research for this one too please. Here are the instructions:

***The company I will be using will be Apple Inc. and the i-phone***

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a minimum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This should added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements:

  • Required executive summary elements:
    • Strategic Objectives
    • Products or Services
  • Optional executive summary elements:
    • Resources Needed
    • Projected Outcomes

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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Explanation & Answer

Attached.

Running Head: MARKETING TERMS AND PAPER

Marketing Terms And Paper
Institution Affiliation
Date

1

MARKETING TERMS AND PAPER

2

1.
Sustainability is a new concept that is gaining a lot of popularity in marketing.
Businesses are not only focusing on making profits and promoting their products. Businesses
are investing in practices that are environmental and socially friendly. The businesses are
adopting marketing strategies that promote awareness of sustainable practices. Businesses
that adopt sustainable marketing business practices are popular among consumers.
Sustainable marketing strategy entails the business reducing its pollution rate. The business is
able to do reduce its pollution by recycling and purifying wastes before releasing them into
the environment. The business also influences other business to adopt sustainable practices. A
sustainable business utilizes the natural resources without jeopardizing the future generations
(Thiele, 2013). For instance, a business can recycle the water it uses in its manufacturing
activities to avoid wastage of water resources. The business ensures that its employees are
adopting sustainable practices when carrying out their operations. When a business is
formulating its sustainable strategy it majors on the overall effects of its practices on the
consumers and the environment.
2.
Cause marketing is being adopted by businesses who want to show their consumers
that they are socially responsible. The business plans activities that link their products with a
worthy cause (Hansen, Torres, Alleva, Michal, Hunter, Berger, Clark, and Urban Institute.
(2014). The company that contributes to worthy causes is able to attract new consumers and
retain existing customers. The cause marketing enables the business to advertise its products
through the charitable activities. The company’s brand is also enhanced as consumers view
the company as a socially responsible company. Cause marketing als...


Anonymous
Really great stuff, couldn't ask for more.

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