Discuss effectiveness of aviation industry on social media, marketing homework help

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Business Finance

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Social media is playing an increasingly important role in a firm's daily operations. Airlines in particular are using social platforms (blogging, youtube, etc.) which allow for feedback and real-world social networks (Facebook, Twitter, Linkedlin, Google+, etc.) to communicate and build relationships.

Choose any firm in the aviation/aerospace industry. What social media platforms and/or networks do they use? Give an opinion on the effectiveness of the firm's use of social media. What recommendations would you give for improvement?

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Effectiveness of Using Social Media in Aviation Industry
In essence, Emirates Airline utilizes social media and social network as a body of
knowledge. Through social networking, the airline provides information to the public concerning
its flights, schedules, airplanes and countries it operates in as well as reservation offers among
others. Some of the social platforms that Emirates airline utilizes include twitter, facebook, and
Instagram among others (Benson, Tun...


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