ectopic pregrancy, accounting homework help

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Running Head: UPSCALE MARKETS CASE STUDY

Upscale Markets Case Study
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Running Head: UPSCALE MARKETS CASE STUDY
Trouble Shooting Ives Dilemma, CEO Upscale Markets on Virtual and Electronic stores
The Case Study is a based on the dilemma of Blake Ives the CEO of the
outstanding basic needs chain; Upscale Markets operating in Dallas, TX. While
pondering over different ideas that could help him to grow his business to the next level
he came across the idea of utilizing QR code to allow shoppers at Subways to shop
virtually. Use of QR codes for this purpose is utilized by one of Korea’s leading chain
stores granting customers the power to buy their products over the web easily and have
them delivered to their specific home. Even though the idea is great the bad news is that
Dallas does not actually have a tram station and therefore its feasibility in Dallas would
only be possible with some adjustments to the idea. With this vision in mind therefore,
Blake set out to come up with something of a similar kind that would actually work for
Dallas and hence give his business a boost. In order to do this he decided to consider the
working of one of the closest grocery chain in Houston known as Rice Epicurean.
Luckily for him, his friend Larry Cantera shops there. Larry explains to him how much
he is enjoying online shopping with the Rice Epicurean and the reasons he would
continue shopping online for groceries. He also gives him reasons that would possibly
take him back to the traditional physical store trekking.
Study Questions
1. What is the value proposition to the customer of Web-based shopping? How does it
compare to the other innovations in customer service that Ives mentions at the end of the
case?
2. What new capabilities do the following innovations bring to customer service in the
...


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