Description
Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
- Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
- Analyze the five (5) forces of competition to determine how they impact the company.
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
- Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
- Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
- Determine ways in which the vision, mission, and stakeholders of a firm impact that firm’s overall success.
- Identify how the six segments of the general environment affect an industry and its firms.
- Identify the five forces of competition.
- Analyze the external environment for opportunities and threats that impact the firm.
- Analyze the internal environment of a company for strengths and weaknesses that impact the firm’s competitiveness.
- Identify various levels and types of strategy in a firm.
- Predict ways in which corporate governance will affect strategic decisions.
- Assess the relationship between strategy and organizational structure.
- Use technology and information resources to research issues in business administration.
- Write clearly and concisely about business administration using proper writing mechanics.
Explanation & Answer
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Apple, Inc. Successes and Challenges
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Apple Inc. is a world renowned firm in the computing and electronic industry. The
success of the Company is attributed to its innovation that is inculcated in its people and aligned
with the company vision, mission, and strategic objectives. Steve Job established the Company
in 1976 in Cupertino in California. The current CEO is Tim Cook (Apple 10-K, 2015). Apple
Inc. has been a mark of elegance and innovation in the smartphone industry. These attributes are
linked to Apple’s mission statement and vision statement, which has continued to motive the
employees working at Apple to support and contribute to innovation for competitive advantage.
The vision and mission statement has kept on evolving to reflect the dynamic changes in the
technological environment.
The vision statement of Apple Inc. states that they believe that Apple is on the face of the
world to constantly produce great products, and focuses on continuous innovation. It is the belief
of the Company that they need to control the major technologies behind the products that they
make and concentrates on target markets (Johnson, Phan, Singer & Trinh, 2012). The Company
focuses on only a few products that add a significant contribution to the organization. Apple has
the courage to admit any wrongdoings and accept. All the above values are embedded in the
Company’s culture irrespective of the position held by its employees.
The Company’s vision is very detailed and is a reflection of Apple’s comprehensive
approach in ensuring continuous growth and success. For instance, the vision emphasizes on
innovation, which clearly relates to Apple’s rapid innovation strategy. The company is known
for releasing new versions of its smartphone every two years (Johnson, Phan, Singer & Trinh,
2012). This clearly indicates that the Company is constantly innovating new features and design
to keep up with the latest technology. The vision statement enumerates the simplistic approach
that the company focuses on its product design and development. The company is widely known
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for creating user-friendly and easy-to-use products that help improve the daily activities of its
clients. The iPhone and the IOS simplistic design makes it easy to communicate, use apps, and
access the internet. Apple uses market research to guide its decision-making in product
development and strategic formulation to ensure its target market are well served.
Employee collaboration and participation has deeply been anchored in the vision
statement and has become part of the organizational culture, the company appreciates the
innovative power of its people. The vision statements are in line with Apple’s strategy of
improving or upgrading its products instead of producing different varieties. For instance, iPhone
7 is an upgrade of iPhone6 while iPhone 6 is an upgrade of the lower version. This clearly helps
the Company specialize on one line of product to improve its efficiency and design.
The Company’s mission statements state that “Apple designs the Macs which is the best
personal computers in the world, along with OS X, iLife, iWork and professional software .The
iPods and iTunes online stores lead in the digital music revolution. The iPhone and App Store
has revolutionized the mobile phone and is describing the future of mobile media and computing
devices with iPad”. The missio...
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