Reaching Marketing Questions, marketing homework help

User Generated

RET2015

Business Finance

Description

Purpose of Assignment

This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan.

Assignment Steps

Part 1:

Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.

Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and decrease in revenue or type and/or category of business
  • Trends that are evident in terms of revenue or type and/or category of business
  • Insights that would help formulate marketing strategies to either continue growth or reverse decline
  • Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Part 2:

Select a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company's business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Prepare a minimum 175-word summary document and send it to your instructor as a record of your selection. The summary document should include the following:

  • Name of Company
  • Location of Company Headquarters
  • Name of Product or Service selected
  • General description of company (number of employees, revenue, type of ownership, web page, etc.)
  • General description of product or service

Format your assignment consistent with APA guidelines.

Unformatted Attachment Preview

YTD (Jan-June 2016 vs. Jan-June 2015) 129 125 YTD Days Global Breakout Revenue $13,644,073 2016 Revenue/Day $105,768 PY2015 Revenue/Day $96,976 % Total 100% Domestic INTL $12,085,137 $1,558,936 $93,683 $12,085 $85,181 $11,795 89% 11% Customer Rank Acquire Expand Retain Serve Non-Coded 2016 PY2015 Revenue Revenue/Day Revenue/Day % Total $1,312,868 $10,177 $6,427 10% $7,634,424 $59,182 $57,566 56% $3,026,592 $23,462 $21,759 22% $1,666,355 $12,917 $11,225 12% $3,834 $30 $(0) 0% Customer Class Commercial INTL Municipal Reseller - Other Industrial Labs Government Resell - Industrial Hygiene Education Other 2016 PY2015 Revenue/Day Revenue/Day Revenue $7,195,592 $55,780 $50,772 $1,535,905 $11,906 $11,700 $1,634,643 $12,672 $12,034 $1,386,876 $10,751 $9,785 $900,409 $6,980 $6,373 $425,018 $3,295 $2,669 $336,569 $2,609 $2,419 $154,662 $1,199 $1,031 $74,399 $577 $194 % Total 53% 11% 12% 10% 7% 3% 2% 1% 1% Top Customers ABC Corp Fish Limited Delta Appliance ALPS Company Here4U XYZ Inc Expert Engineers Check Gmbh Francios and Sons Euro Ltd Marketing Accounts 2016 PY2015 Revenue Revenue/Day Revenue/Day $601,368 $4,662 $4,208 $480,717 $3,726 $2,889 $424,678 $3,292 $3,478 $398,347 $3,088 $2,877 $269,038 $2,086 $1,568 $208,819 $1,619 $1,362 $207,066 $1,605 $1,561 $201,704 $1,564 $1,023 $186,532 $1,446 $960 $177,660 $1,377 $1,215 $2,759,521 $21,392 $20,029 % Total 4% 4% 3% 3% 2% 2% 2% 1% 1% 1% 20% n-June 2015) QTD (Apr, May, Jun 2016 vs Apr, M GPSales - Avg/Day Avg/Day 9.1% 8.3% PM 59% V$ V% 60% 50% $8,501.78 $290.10 10.0% 2.5% PM 58% 58% 58% 61% V$ $3,750.74 $1,615.50 $1,703.45 $1,692.46 $29.73 PM 61% 50% 62% 62% 59% 60% 32% 59% V$ $5,008.13 $206.30 $638.02 $965.93 $607.13 $625.70 $190.52 $167.51 $382.63 V% 9.9% 1.8% 5.3% 9.9% 9.5% 23.4% 7.9% 16.2% 197.1% GPSales - Avg/Day Avg/Day 9.9% 9.2% 1.8% 2.3% 5.3% 3.9% 9.9% 5.8% 9.5% 9.2% 23.4% 23.1% 7.9% 6.9% 16.2% 5.1% 197.1% Customer Class Commercial INTL Municipal Reseller Industrial Labs Government Resell - Industrial Hygiene Education Other PM 64% 66% 53% 61% 59% 29% 52% 49% 49% 54% 63% V$ $453.49 $837.05 $(185.91) $210.65 $517.81 $256.85 $44.19 $540.96 $485.84 $162.40 $1,362.33 V% 10.8% 29.0% -5.3% 7.3% 33.0% 18.9% 2.8% 52.9% 50.6% 13.4% 6.8% GPSales - Avg/Day Avg/Day 10.8% 11.1% 29.0% 25.2% -5.3% 1.8% 7.3% 12.4% 33.0% 37.6% 18.9% 5.6% 2.8% -3.6% 52.9% 32.8% 50.6% 72.1% 13.4% 3.0% 6.8% 6.0% Top Customers ABC Corp Fish Limited Delta Appliance ALPS Company Here4U XYZ Inc Expert Engineers Check Gmbh Francios and Sons Euro Ltd Marketing Accounts 10.0% 2.5% 8.9% 3.1% GPV% Sales - Avg/Day Avg/Day 58.4% 58.4% 50.1% 2.8% 2.8% 2.0% 7.8% 7.8% 7.5% 15.1% 15.1% 16.3% -371611.6% Global Breakout Domestic INTL Customer Rank Acquire Expand Retain Serve Non-Coded QTD (Apr, May, Jun 2016 vs Apr, May, Jun 2015) MTD (June 2016 vs. Ju Revenue $7,024,096 % Total 100% PM 58% Sales 8.3% GP 6.5% Global Breakout $6,145,978 $878,119 87% 13% 60% 48% 8.0% 11.1% 6.6% 5.7% Domestic INTL Revenue % Total $654,170 9% $4,017,070 57% $1,505,103 21% $843,966 12% $3,787 0% PM 58% 58% 59% 60% Sales 50.8% 3.0% 10.4% 7.4% GP 42.7% 0.6% 10.3% 8.0% Customer Rank Acquire Expand Retain Serve Non-Coded Revenue % Total $3,719,525 53% $868,634 12% $814,624 12% $721,253 10% $464,827 7% $183,030 3% $140,804 2% $84,981 1% $26,418 0% PM 61% 48% 63% 61% 58% 58% 32% 61% Sales 8.5% 10.9% 1.7% 10.9% 14.2% 14.2% -8.4% 2.1% GP 6.8% 5.2% 1.7% 6.8% 12.8% 12.8% -14.2% -3.8% Customer Class Commercial INTL Municipal Reseller - Other Industrial Labs Government Resell - Industrial Hygiene Education Other Revenue % Total $332,350 5% $239,460 3% $230,032 3% $226,766 3% $119,433 2% $117,490 2% $104,936 1% $100,171 1% $96,755 1% $75,156 1% $1,381,927 20% PM 63% 67% 53% 61% 59% 11% 52% 48% 50% 55% 63% Sales 7.2% 18.1% -21.0% 8.8% 31.9% 213.1% 22.1% 2835.2% -7.0% 19.1% 8.9% GP 4.2% 16.3% 14.7% 12.3% 28.0% 16.8% 8.6% 3186.6% -16.9% 19.1% 6.3% Top Customers ABC Corp Fish Limited Delta Appliance ALPS Company Here4U XYZ Inc Expert Engineers Check Gmbh Francios and Sons Euro Ltd Marketing Accounts MTD (June 2016 vs. June 2015) Revenue $2,257,102 % Total 100% PM 56% Sales 11.2% GP 6.1% $1,930,466 $326,636 86% 14% 58% 42% 4.2% 83.4% 2.3% 52.4% Net Sales % Total $219,791 10% $1,282,340 57% $477,879 21% $273,533 12% $3,559 0% PM 56% 55% 57% 57% Sales 54.3% 8.1% 18.0% 18.0% GP 40.2% 0.5% 17.3% 17.3% Net Sales % Total $1,130,973 50% $323,990 14% $263,030 12% $266,066 12% $135,694 6% $50,261 2% $43,642 2% $35,846 2% $7,600 0% PM 60% 51% 60% 57% 59% 61% 29% 60% Sales 1.0% 83.2% 12.3% 26.4% -7.4% 30.9% -39.7% 25.6% GP -1.0% 50.8% 3.4% 14.9% 2.6% 33.8% -50.1% 14.4% Net Sales % Total $87,955 4% $76,813 3% $75,000 3% $60,179 3% $56,444 3% $51,610 2% $35,156 2% $31,740 1% $29,154 1% $28,452 1% $447,025 20% PM 62% 66% -1% 59% 52% 56% 57% 45% 54% 58% 56% Sales -2.6% 6.4% 5258.2% -10.7% 100.0% -23.0% -8.2% -7.1% 3.7% 126.6% 6.4% GP -10.9% 1.3% -164.1% -10.4% -0.5% -11.3% -27.9% 5.0% 119.5% 6.8% YTD QTD MTD Year to Date Quarter to Date Month to Date YTD Days number of selling days in the current year (or comparable year, depending on location in header) Days Adj Domestic INTL PM V$ V% GP Days Adjusted---in finance, each month may have a different number of reporting/selling days based on how measured. Some companies use a 5 week, 4 week, 4 week quarter to standardize the reporting/selling days means that when comparing different years you are comparing the same number of days. United States International or ROW (Rest of World) Prior Month Growth in dollars Growth percent Gross Profit Customer Rank Customer Class Classification schema for determining selling activities. Acquire-gain new customers, Expand-grow within cus Classification schemaservice by industry or area. Commercial-US/domestic. Used when not classifed by industry ty customer, Serve-get business in addition to product sales, non-coded--not coded international customers. Municipal-self-explanatory. Reseller-other--resellers of your products to other end classifed ( i.e. Reseller-Industrial hygiene). Industrial labs, Governement, Education--specific classifications. when not a company cannot be classified in one of the previous categories. on location in header) porting/selling days based on how a quarter is dardize the reporting/selling days. Days adjusted umber of days. ustomers, Expand-grow within customer, Retain-keep when classifed by industry type. INTLd--notnot coded lers of your products to other end users except where ducation--specific classifications. Other--catch all Researching Marketing Questions Grading Guide MKT/571 Version 9 Marketing Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Researching Marketing Questions Grading Guide MKT/571 Version 9 Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. 2 Researching Marketing Questions Grading Guide MKT/571 Version 9 Individual Assignment: Researching Marketing Questions Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their marketing plan. Students will be creating a marketing plan (refer to Marketing Plan and Outline document) so they may want to choose a company and product or service that has data readily available or where they can use demographic/psychographic data to provide insights. Resources Required Week 1 Business Growth Overview Grading Guide Content Student analyzes the dataset and provides insight and commentary in the form of a memorandum. Student’s analysis includes major areas of increase and decrease in revenue or type and/or category of business. Student’s analysis includes trends that are evident in terms of revenue or type and/or category of business. Student’s analysis includes insights that would help formulate marketing strategies to either continue growth or reverse decline. Student’s analysis includes additional analysis you (as SVP) would like (and why) to build a marketing goal and strategy or strategies. The memorandum is a minimum of 525 words in length. Student selects a global or multi-regional (does business in more than one country) company and one of its products or services that will serve as the basis for your marketing plan. Students prepares a summary document and sends it to the instructor that includes but is not limited to: • Name of Company Met Partially Met Not Met Comments: 3 Researching Marketing Questions Grading Guide MKT/571 Version 9 Content • • • • Met Partially Met Not Met Total Available Total Earned 4 #/4 Comments: Location of Company Headquarters Name of Product or Service selected General description of company (number of employees, revenue, type of ownership, web page, etc.) General description of product or service. The summary document is a minimum 175 words in length. Writing Guidelines Met Partially Met Not Met Total Available Total Earned 2 #/2 6 #/6 The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4
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Explanation & Answer

Please find attached. Thank you.

Outline
I.

Introduction

II.

Conclusion

III.

References


Running head: MARKETING

1

Memorandum and Summary Document
Name
Institution

MARKETING

Memorandum and Summary Document
Memorandum
TO: The Senior Vice President of Marketing at Procter and Gamble
FROM:
DATE:
SUBJECT: Insights and Commentary
Procter & Gamble’s business growth overview dataset shows that the average growth
in revenue for most of the company’s products has been increasing. Most of the categories
and business types indicate a high average daily growth rate in their revenues. Some of the
major areas of increase include the domestic market category which is more popular than the
international market for Vicks in terms of growth in revenues. Besides, revenue generation
among the company’s top customers has increased at a high rate with Francois & Sons and
Check Gmbh recording daily revenue growths of over 50% each. As well, the acquisition of
new customers has been another contributing factor to the company’s increasing daily
revenues. However, one top customer, Delta Appliance, has recorded a decrease in revenues
by -5.3% implying that the company would be accruing losses.
Information from the company’s business growth overview dataset portrays a direct
relationship between different categories and types of business. It is clearly evid...


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