Description
Discuss a memorable (either favorable or unfavorable, in your opinion) promotional campaign for one product or service.
- Who was the company's likely target market?
- Why was the campaign successful or not successful? (I'm looking for data here -- not just your personal opinion.)
- What might have been some of the company's goals with this campaign? And what type(s) of metrics might it have chosen to measure its success?
- What medium/media did the company use -- and, based on your understanding of the target market, why?
Please provide a thorough analysis.
Explanation & Answer
Attached.
Promotional Campaign
Thesis statement:
Introduction
Company's likely target market
Was the campaign successful or not
Some of the company's goals with this campaign, what type of metrics might it have chosen to
measure its success
What medium/media did the company use and reasons
References
Running Head: PROMOTIONAL CAMPAIGN
Promotional Campaign
Institution Affiliation
Date
1
PROMOTIONAL CAMPAIGN
2
For any company to make its products known it must advertise them. When a
company’s advertisement strategy works the company sales increase. The company is also able
to increase its market share because more people are aware of the products. The company must
choose...
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