Description
Attached instruction and two PPTs you will use. Write 700 words.
Explanation & Answer
Attached.
Segmentation- Outline
Thesis Statement: Moxy Hotels provide ambient public spaces fitting the millennials ranging
from calm library and plug-in zones to energetic communal places to play and bars.
I. The 4P Analysis
A. Product
B. Place
C. Price
D. Promotion
II. From 4P to 4E
A. Experience
B. Every place
C. Exchange
D. Evangelism
III. Digital Marketing
A. Digital approach
B. Product
C. Target market
D. Market mixing
Running head: SEGMENTATION
1
Segmentation
Name
Institution
SEGMENTATION
2
Segmentation
The 4P Analysis
Product
Moxy Hotels provide ambient public spaces fitting the millennials ranging from calm
library and plug-in zones to energetic communal places to play and bars. The bedrooms are
stylish, and access is through keyless mobile check-ins. Internet access and television in rooms
with a variety of channels. The attendants are spirited, and the hotel provides round the clock
self-service.
Place
New Orleans is the place whereby Moxy Hotel is situated. Being a major United State...
Review
Review
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