Using the five I's stages, business and finance homework help

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Business Finance

Description

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.

The following websites detail the events of 2013:

* Lululemon Admits Its PR Disasters Are Hurting Sales

* Chip Wilson, Lululemon Guru, Is Moving On

* Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I’s strategic analysis stages, beginning on page 52 of Business, Society, & Government Essentials, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.


Guidelines for Submission: Your paper must be submitted as a 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, oneinch margins, and at least three sources cited in APA format.

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Explanation & Answer

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Attached.

Running Head: THE FIVE I’s STRATEGIC ANALYSIS STAGES

The five I’s strategic analysis stages
Student’s Name:
Instructor’s Name:
Course Name and Number
Date:

THE FIVE I’S STRATEGIC ANALYSIS CASES

2

Introduction
Lululemon a Vancouver-based company has a big public relation crisis that has not
only affected the company, but also Chip Wilson the founder, as he ignited a turbulent
situation with the social media. He said to the Bloomberg TV that some of the women’s
bodies would not work for Lululemon as the pressure they generate tend to trigger the
criticisms of the pants being too sheer and pilling easily. This was not taken lightly as media
platforms that picked up the story responded to Wilson’s statements in different ways
(Lululemon Makes Painful Admission, 2017). The paper will discuss how Lululemon has
failed and how it can use the five strategic analysis stages to help it avoid future public
relation issues and help it deal with stakeholders.
A petition that urged Wilson to cease segregating and shaming women’s bodies since
he is accused also of separating and relegating large sized pants to a store was started by
Rebecca Hains, who was a professor at Salem State University in Massachusetts. The fiasco
continued with comments piling which triggered Lululemon and Wilson to apologise before
it took another turn of events. A video was uploaded at the Lululemon’s Facebook page that
presented Wilson apologizing...


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