Description
What is meant by a triple bottom line strategy? Give an example of a company that has adopted this strategy and the results.
300 words with APA reference
Explanation & Answer
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Running Head: TRIPLE BOTTOM LINE STRATEGY
Triple Bottom Line Strategy
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9th June 2017
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TRIPLE BOTTOM LINE STRATEGY
Triple Bottom Line Strategy
What is meant by a triple bottom line strategy? Give an example of a company that has
adopted triple bottom line strategy this strategy and the results.
The concept of “Triple Bottom Line Strategy” is introduced by John Elkington in 1994
and discussed in his book named “Cannibals with Forks” in 1997 (Mindtools.com). The triple
bottom line strategy comprises of three Ps for profit, people and for the planet. The strategy is
designed to evaluate the financial, social ...