Strategy Implementation and Evaluation (MGT499 CASE 4), management homework help
Please note that this assignment is unique in that your written
communication skills will be assessed. This assignment also includes a
specialized rubric focused specifically on written communication.
After reviewing the book section, presentation materials, and
additional readings you will be asked to compose an argumentative essay
where you will argue for or against the thesis identified below
regarding the implementation process of a strategic management plan.
Here is the thesis statement you are expected to support or refute using
well-reasoned arguments:
The successful implementation of the strategic management plan in a
large corporation like Dish is highly reliant on measurement and
evaluation efforts during and after the implementation phase.
In responding to this assignment you should continue your review of
the information available on Dish. Identifying strategies over the past
couple of years that did not work out so well versus strategies that
succeeded might be helpful in supporting key arguments. Some questions
to ask yourself in formulating your arguments might include: What
barriers might have gotten in the way of any less successful
strategies? And what type of strategic evaluation efforts do you think
are necessary to keep an eye on progress in a large company like Dish?
How does measurement of implementation processes help assure success?
How does the evaluation process help to assure future success?
In this assignment, make sure you clearly identify the position you
are taking with respect to the thesis. Your essay should include an
introduction, and well developed arguments in support of your position.
You should wrap up your essay with a conclusion.
Assignment Expectations
Your case assignment should be a minimum of 5 pages in length.
You are required to use APA formatting and you are required to cite
and reference your sources. There should be a minimum of three
reputable sources cited and referenced in your paper but more is
preferred.
Please make sure you review the assignment rubric
prior to writing your assignment. Keep in mind that this rubric is a
different rubric from what you are used to as it focuses on the
assessment of your writing skills.
Module Overview
Once the strategic plan has been made the next step, of course, is to
implement the plan. If you have experience in an organization, of
course, you most likely realize that implementation is often one of the
most difficult hurdles of any plan, especially if it involves change.
And in a dynamic, competitive environment the outcome of the strategic
planning process will almost always involve some drastic changes over a
period of years.
Such change could involve organizational structural changes,
functional changes, incorporating other businesses into the existing
organization, and will likely involve a great deal of politics at higher
levels. Also consider that there is a tendency for individuals to want
to resist change and consideration of the organizational culture and
shifts in that culture will have to be considered. In short, change
does not come easy.
The last phase of the strategic management cycle is the evaluation
phase. In implementing the strategic management plan from year to year
it is important to make sure that the implementation process is
controlled and measured.
There are a lot of tools available for organizations to help them out
in this phase as the implementation phase must be managed, measured and
strategic implementation process itself must be controlled to assure
successful outcomes are realized.
With all this said, measurement and control can be difficult to do
when one is trying to measure and control an overall strategy or
direction. It is subsequently important to establish strategic and
operational metrics and standards in order to gauge success. In this
module we’ll be considering the importance of the strategic management
evaluation process and why it is important.
In this module we will be considering the implementation phase of the
strategic management cycle and some of the difficulties faced by
organizational leaders in their attempts to move forward with their
strategic plans.
Module 4 - Background
Strategy Implementation & Evaluation
Here is an e-text reading assignment that provides a good overview of the materials presented in this module:
Subba, R. (2009). Strategic Management [Including Skill
Development]. Himalaya Publishing House. Retrieved as e-book from
Trident University’s online library. Pp. 117 – 151
Please open the Trident University IBIS World
document and scroll to the bottom of the page. Click on the “Click
Here” hyperlink at the bottom of the page. This will take you to IBIS
World, an organization well known for conducting industry level
research. Run a search on “Cable” in the search window. You will then
see a list of links that will lead you to detailed industry specific
report. Please click on Cable Providers in the U.S.
Also take some time to look at what’s going on in related industries.
Here are some useful readings on strategy implementation that should also help with this module:
Salih, A., & Doll, Y. (2013). A middle management perspective on
strategy implementation. International Journal of Business and
Management, 8(22), 32-39. Retrieved from Trident University
International library.
Markiewicz, P. (2011). Change management in the strategy
implementation process. Intelektine Ekonomika, (2) Retrieved from
Trident University International library.
Aldehayyat, J. S., & Anchor, J. R. (2010). Strategic planning
implementation and creation of value in the firm. Strategic Change,
19(3/4), 163-176. Retrieved from Trident University International
library.
Kohl, J. (2006). Mental Models That Block Strategic Plan
Implementation. Reflections, 7(1), 30-42. Retrieved from Trident
University International library.
Here are some background readings on the issue of performance measurement as it applies to strategy implementation:
Albanesius, C. (2014). Verizon tips a la carte internet TV service in
2015. PCmag.Com, Retrieved from Trident University International
library.
Nakashima, R. (2014, Mar 10). Dish, disney deal envisions internet TV
offer similar to netflix. Telegraph-Journal Retrieved from Trident
University International library.
CHOI, J., HECHT, G. W., & TAYLER, W. B. (2013). Strategy
Selection, Surrogation, and Strategic Performance Measurement Systems.
Journal Of Accounting Research, 51(1), 105-133. Retrieved from Trident
University International library.
Micheli,P., Manzoni, J.F., (2010). Strategic Performance
Measurement: Benefits, Limitations and Paradoxes. Long Range Planning.
43(4), 465-476. Retrieved from Trident University International
library.
Mitchell, F., Nielsen, L. B., Nørreklit, H., & Nørreklit, L.
(2013). Scoring strategic performance: A pragmatic constructivist
approach to strategic performance measurement. Journal of Management
& Governance, 17(1), 5-34. Retrieved from Trident University
International library.
You may also refer to the readings in Module 1 that provide background on the competitive environment faced by Comcast.
written_communication_rubric_mgt499.docx51711b_satellite_tv_providers_in_the_us_industry_report.pdf