Choose a Consumer Goods company, marketing homework help

User Generated

gbbzl

Business Finance

Description

Choose a Consumer Goods company (that makes products that you and I buy) that you believe is successfully practicing differentiated targeting as their segmentation strategy. You CANNOT use either General Motors or Frito-Lay as they are used as examples in your textbook. Identify/Explain the level of involvement most likely used in the decision to purchase this product as well as any relevant situational influences on the consumer that could arise in the purchase of this product. Finally, explain the base/bases of segmentation used for each segment and how the strategy is effectively implemented through the 4P's for each targeted segment



Make sure that you understand each term before you try to illustrate it.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

This question has not been answered.

Create a free account to get help with this and any other question!

Related Tags