Description
Resources: Human Resource Management, Supplemental Resources.
Choose your organization or one you know well to use for this assignment. You may use the same organization you used Week 1.
Interview a HR leader or another leader in a management position in your chosen organization about a recent change in the organization.
Develop a 1,225-word Change Management Plan for the organization.
Include how the change affected the human resources function.
Consider the following for your plan:
- The purpose for the change;
- The people involved in the change;
- The change implementation methods;
- The budget concerns, timeline, and measurement of success/metrics;
- Recommend a follow-up plan to review impact of the change on the human resources function, additional personnel required, ways to recruit personnel, organizational alignment, and cost changes.
- Include a schematic diagram of your plan.
Format your assignment consistent with APA guidelines.
Explanation & Answer
Attached.
Running head: CHANGE MANAGEMENT PLAN
Change Management at Starbucks
Name
Institution
1
CHANGE MANAGEMENT PLAN
2
Change Management at Starbucks
The Purpose of Change
Change is unavoidable for any organization operating in a dynamic environment. The
competitive pressures require firms to be flexible rather than rigid if they are to remain relevant
and survive in their industries. Organization change is the adoption of new behaviors and way of
doing things by an entity (Blanca & Ramona, 2016). As companies seek to adjust to their
changing environment both within and outside, they may have to change its technologies,
strategies, culture, business process, structure and much more.
Starbucks Coffee had been a leading and recognized brand before the departure of
Howard Schultz in 2000 who was running the organization as a CEO. The company was set on a
trajectory growth that was intended to expand the market presence of the brand. The revenue
streams were increasing, and the company's growth was inevitable. The subsequent eight years
since the departure of Howard as the CEO became detrimental for the business. The company
failed in many ways. Everything changed, right from the leadership and the organization's
culture. The customer traffic had fallen in most of the coffee outlets, and the stock prices had
equally gone steeply. The 2006 stock price for Starbucks was as high as $46 but was hammered
down to $14 (Adi, 2010). The fall scared away investors from the company. Due to the reduced
number of clients visiting the Starbucks the revenues were significantly affected leading to
reduced profit. Starbucks coffee faced intense competition from McDonald's and Dunkin' Donuts
who introduced coffee to their product lines at lower prices (Adi, 2010). The price competition
led to many customers opting for the competitor’s coffee espe...
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