INSTRUCTIONS: The objective of the integrated semester is to help you extend your knowledge of how the finance, operations, management, and marketing disciplines work and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration. It is worth 10% of your course grade. YOUR ASSIGNMENT IS TO ANSWER ALL OF THE QUESTIONS, IN A SEPARATE DOCUMENT FOR EACH OF THE 300 COURSES. • The assignment should be prepared as a Word document, 3-4 pages in length for each discipline’s questions. • The document should be double-spaced, using Arial font #12. • Add any Appendices at the end of the Word document. • Upload the appropriate Word file through the link on Canvas to each of your Integrated Semester courses separately by the due date (i.e. the Marketing assignment should be uploaded to the Marketing class only). • Your reference sources, in addition to the base case and question sets, should be online sites and articles, Bloomberg terminals, your Integrated Semester textbooks, PowerPoint slides, and other sources your professor assigns. Please read the instructions carefully before beginning to answer the questions. Contact your instructor if you don’t understand the assignment’s directions or requirements. The assignment must be submitted as instructed. You will lose points if you fail to follow the instructions or if the submission is formatted incorrectly. 2 FINANCE ASSIGNMENT Please answer the questions below. Use either the Bloomberg terminals located at the Feliciano School of Business or other reputable sources such as finance.yahoo.com, morningstar.com or Wall Street Journal etc. for the financial data you use in your answers. You need to provide references regarding the financial data you use to support your answers at the end of the finance portion of the term paper. Questions: 1. Expanding the number of stores in a foreign market, such as the expansion plan launched by Starbucks in China (announced in 2018), is a major capital budgeting project. A project of this scale requires coordinated planning across all functions of a business that you are studying in your Integrated Core classes. Choose and discuss three items on the income statement that you think will be impacted by this new undertaking. Explain why you chose those particular items, and how those items are impacted by the marketing, management and operations decisions of the company. 2. Choose and calculate three ratios for Starbucks for the last two years. Make sure to select ratios that you think would be impacted by expanding in a new market, and explain your reasoning. Identify a competitor of SBUX and contrast the ratios. Explain why you selected this competitor. Describe how the decisions made by management, marketing and operations functions of the company can impact, and hopefully improve, these financial ratios. 3. Explain how the financial decisions regarding opening a new store are related to management, marketing or operations decisions that the company must make (or has made)? 3 OPERATIONS ASSIGNMENT Starbucks has developed a new coffee which uses some standard and some new ingredients. It believes this coffee could become wildly popular with its younger customers but wants to test market it in a few stores in key locations around the country to assess customer reaction. You are the manager of a Starbucks store that has been selected for this test marketing. a. You have full responsibility for the success of the test market at your store. Write a memo outlining the preparations that you will have to make at your store before the start of the test marketing. Your memo should focus on at least four of the following issues: staffing, training, equipment, supplies, store layout, quality, customer service, etc. (750 words) b. Describe any interactions you would have with managers at Starbucks Finance, Marketing, and HR as you get ready for the start of the test-marketing in your store. For what issues would you need their help and support? (250 words).MANAGEMENT ASSIGNMENT 1. Starbucks has been identified as one of the best places to work according to employee rankings and job posting websites. It has also earned a number of top customer service accolades and many of these recognitions result from Starbucks’ human resource management practices. Describe how Starbucks' human resource management practices enabled them to build their culture and become a successful company. 2. Starbucks’ strategy often enabled the company to successfully compete in a heavily saturated market of coffee shops and eateries. Describe Starbucks' strategy. What are some key elements of their strategy that enabled them to maintain a competitive advantage and keep customers? 3. As Starbucks’ business expands, it continually faces issues on how to keep customer satisfaction high and maintain and attract business. How has innovation and change specifically contributed to the success of the company? As the company grows larger, what types of changes are being made to the structure, technology, and people in the organization? 5 MARKETING ASSIGNMENT INSTRUCTIONS: The objective of the integrated semester is to help you extend your knowledge of how the finance, operations, management, and marketing disciplines work and how they integrate their functioning in the real world of business. This assignment is an assessment of how well you understand this integration. This assignment will be dealing with STARBUCKS and has 2 parts. Listed below you will find some WEAKNESSES and THREATS for Starbucks, read them carefully then proceed to answer the questions that follow: Starbuck Weakness: 1) Customers not willing to wait in long lines at stores during morning rush hour and lunch hour. 2) Coffee dominant business with a poor reputation for creativity around new product and companion product development. 3) Too dependent on word of mouth to create brand awareness. Starbucks Threats: 1) Better value offered by local coffee house shops and national companies like Dunkin Donuts and McDonalds McCafe. 2) Downturn in the economy can decrease customer traffic and spending. • • • • • PART I : MARKETING ASSIGNMENT QUESTIONS 1). Assume you are the Vice President of Marketing for Starbucks. Select 1 Weakness and 1 Threat from the list provided above, and explain how you would recommend taking that selected weakness and turning it into a strength and the selected threat and turning it into an opportunity. Part 2: Provide 2 explanations as follows: 2a) Explain how the weakness turned into a new strength would impact the disciplines of Marketing, Finance, Management and Operations. 6 2b) Explain how the threat turned into a new opportunity would impact the disciplines of Marketing, Finance, Management and Operations

Torts and Cyber Torts The Cardigans through CARDWARE have introduced a new “Let’s Keep Warm” matching clothing line for toddlers and children up to age six and their dolls. The clothing line is unique as the sweaters have charms on them that are suitable for a variety of occasions. For example, there are Valentine’s Day sweaters with various hearts attached to the pockets. Included in this newest production are matching clothes for dolls that have the exact small charms and buttons that the toddler/children line has on them. Kendra, a 4-year old was given a sweater for her and her doll for her birthday. One of the charms, a birthday cake, fell off of one of the pockets of Kendra’s doll’s sweater, as the stitching did not secure the charm in place. Kendra picked it up and put it in her mouth to show her doll that the cake was delicious. Unfortunately, she began to swallow the charm. Luckily, her mother was walking by Kendra’s room where she was playing and saw the toddler choking. She was able to retrieve the small item from her airway. Kendra, however, is now devastated and not only has a cut in her esophagus from the charm, but is distraught and is having nightmares over her or her doll wearing their matching sweaters. Please look at the following website of the Consumer Product Safety Commission. Consumer Product Safety Commission . Retrieved from http://www.usa.gov/directory/federal/consumer-product-safety-commission.shtml Next, determine the following: Would you report the incident to the Consumer Product Safety Commission? Explain.Discuss whether you would sue the manufacturer/CARDWARE based on negligence or strict liability.Identify potential manufacturer defenses. Explain. Something to Think About: Should there have been a warning placed on the sweater or packaging? Be sure to respond to the following checklist items: Discuss whether or not strict liability and/or negligence would apply to the scenario.Examine the doctrine you would utilize in a lawsuit against CARDWARE.Discuss the various defenses available under the chosen tort.If you state the law in your response, be sure to cite your source of information.add reference