A business exists to sell a product and to create revenue, management homework help

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Business Finance

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A business exists to sell a product and to create revenue. Ever heard of a better mousetrap? Evidently people have mice and the better mousetrap is going to sell. Actually you may not need a more effective mousetrap. You really need a mousetrap that looks better and more convenient to use to a greater number of people. I do not mean to be cynical or critical but let us look at a recent product, the touch screen smartphone that many of you already use.

Apple was the pioneer of the touch screen smartphone with the iPhone that took the world by storm even at its incredibly high price. Apple has come out with new versions and has improved many times over their original offering. They are still doing well in the market by virtue of their strategic positioning as distinctive and user friendly with special apps and software. As you all know, Samsung (Taiwan) is no mean contender. Samsung may have more phones on the market with more special features than Apple. Then there is Nokia and many others.

Consider an Internet-enabled smartphone with touch screen and user-friendly apps. What is there in the product design that attracts computer manufacturers (like Apple), and digital technology manufacturers (like Samsung)? What are the matching characteristics between the market and the technology that make these designs hot sellers?

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Product Design
The smartphone industry has been greatly revolutionized over the past few years. With
the Apple company being the pioneer by coming up with a touch-screen phone, several other
companies in the technology industry such as Samsung and BlackBerry have also ventured and
produced other competitive phones. The capabilities and the features of a smartphone are the
things that make it a hot sell on the market. The product design of a phone often has some
unique characteristics that attract the computer manuf...


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