Description
Define marketing and outline the steps in the marketing process.
Explain the roles of market segmentation, market targeting, differentiation, and positioning in implementing an effective marketing strategy.
750 words minimum MLA format
Explanation & Answer
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Marketing
Marketing is the activity that connects the consumers with the marketers through the
provision of certain information in regards to the product. This is an activity that is done by the
buying and the marketing companies on advertising their products. This activity involves
advertising, selling, and delivering products to the people. The people that work in this
department they try to get the attention of the consumer by the use of the designs and the slogans
that makes the consumer understand the value of the product.
This is a management process which includes the coordination of the 4ps of the
marketing and five major steps which include;
The mission, this is the first step in marketing one identifies the task that they need to
meet. This is evaluated by determining the necessity of this firm and what are the benefits that it
brings to the consumers as well. The mission is to guide the process towards achieving the
general objective behind the exis...
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