Web analytics, computer science homework help

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web analytics

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please write this with minimum of 600 words

and minimum 3 references and all APA format and link must be presented in APA formatted references

Discuss issues (if any) and knowledge acquired (two key concepts) within the context of your term project which has attached below and it has only summary so with the help of that make a good online research and write a very good understanding. Use this as an opportunity to share your knowledge.

Note-please make it very effectively and all APA format and no plagiarism please be on the concept till end

please keep side headings for every concept

or

please select the web analytics project online and can answer the above question

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Running Head: WEB ANALYTICS 1 Web Analytics Institution Affiliation Date: WEB ANALYTICS 2 Executive Summary In a bid to improve business outcomes, it is crucial for web analytics to establish questions that address various problems in the organization. Business questions are established to help point out some of the essential areas that a business needs to address to promote effective delivery of organization goals and objectives (Marr, 2016). Additionally, it is important to establish the business audience for the proposed questions. Once a business can point out business questions and the intended audience, it becomes ways to solve problems that might reduce productivity. Also, these questions assist the stakeholders in problem-solving since the can determine whether decisions made align with the delivery of goals and objectives. This paper attempts to establish business questions in the context of web analytics and the intended audience. It will also address the problems, challenges, and opportunity the business questions attempt to solve. Moreover, the paper will evaluate the reasons as to why the business questions will assist the stakeholders in problem-solving and how they are expected to react to the questions. The first important question that organizations should ask while setting up a web analytics is who the audience will be. The audience intended for this business questions is the marketing sector within the organization. The marketing group should be able to answer this question. This is because it has the responsibility of making sure that the audience for the web analytic is satisfied. Secondly, the business should consider a question such as whether the web analytic will enable the firm will improve its marketing and innovative approach. The target audience for this WEB ANALYTICS 3 question is the marketing department. This department is expected to examine whether the web analytic will contribute to opportunities for innovation and marketing. Additionally, it is crucial for a business to establish what purpose the website will serve in the organization. Furthermore, it is important to establish how the website can help generate profits in business. This question is meant for the entire organization. Employees, executives, and other shareholders should be aware of how web analytics is of benefit to their operations. It is imperative for decision makers in business such as the managers to determine whether data presented by the web analytics can be used in problem-solving (Hatten and Timothy, 2012). Moreover, it is crucial to establish whether the data can be utilized in decision making. The audiences for this specific question are the decision makers such as managers or leaders in an organization. Also, another essential business question is identifying the type of devices being used by customers in the market to access a website. The business should be aware of what devices customers utilize to access the company's website easily. In turn, the business has to utilize a web analytics that is suitable for all customers using any device. The audience for this business question is the technical and marketing team in an organization. The IT team should make the company aware of the devices being used by clients. On the other hand, the marketing team should be able to ensure that products on the site are readily available to clients. The major problem that the business is attempting to solve using the business question is on the effectiveness of a web analytics. The opportunity of utilizing web analytics to reach out to a wide range of customers is what makes the business engage in the proposed questions. WEB ANALYTICS 4 Moreover, the challenge of having other rival firms or competitors utilizing the same approach is what makes the business want to answer these issues. The business can solve the issue of competition by making sure that it employs a web analytics strategy that is more effective over that of the competitors. Also, the business has to take advantage of the web analytics approach to market its products and services to the clients (Mortensen, 2009). Lastly, it has to ensure that it makes use of the most effective web analytics approach. In essence, the business questions will assist the stakeholders to solve any business problems. The questions will be a way for the stakeholders to voice their opinions (Harinath, Meenakshisundaram, Carroll and Lee, 2011). Moreover, the shareholders can determine whether their interests in business are being addressed. Furthermore, these questions can be used as a basis for business goals and objectives. As the decision to utilize a web analytics is a new idea in business, it can add the questions to corporate goals. Additionally, the business questions provide a direction for the shareholders to meet their interests. These questions allow the stakeholders to establish whether the web analytics approach benefits them in any way. Moreover, they can determine whether the approach assists in achieving business goals and objectives. Furthermore, the stakeholders can establish how each of the departments in business can work with the web analytics approach to improve productivity and generate more profits. As such, the stakeholders will be able to solve business problems using the questions as a guide. Consequently, stakeholders are expected to react to the business questions meant to assist in problem-solving. Some of the stakeholders might criticize the questions whereas other will be WEB ANALYTICS 5 supportive of the questions. The first crucial reaction from the stakeholders is to establish how the questions will be of help to them in trying to solve business problems. Moreover, the stakeholders will also try to determine what benefit the questions bring in the business. Also, it is imperative to understand that the stakeholders are likely to want to know whether or not they are included in the solution part. They would want to know whether they have a role to play in decision-making (Kaushik, 2010). Furthermore, stakeholders would want to establish how the questions assist in achieving their interests in the business. Moreover, the shareholders would want to know whether they have an opportunity to voice their opinion. As such, the business questions should ensure that stakeholders are made part of the solution or problem solving to prevent issues of resistance on the new approach that can assist in improving productivity. Businesses try to establish new innovative ideas that help to create value. Moreover, they try to ensure that the interests of all stakeholders are met. Therefore, by wanting to bring in the web analytics approach to business, it is crucial to come up with questions meant to address every important aspect of the firm. Furthermore, the business questions should not only address the interests of stakeholders but also goals and objectives of the organization. Moreover, the business questions should allow for the stakeholders to use them in solving business problems. WEB ANALYTICS 6 References Harinath, S., Zare, R., Meenakshisundaram, S., Carroll, M., & Lee, D. G.-Y. (2011). Professional Microsoft SQL Server Analysis Services 2008 with MDX. New York, NY: John Wiley & Sons. Hatten, T. S., & Hatten, Timothy S. (2012). Small business management: Entrepreneurship and beyond. Mason, OH: South-Western Cengage Learning. Kaushik, A. (2010). Web analytics 2.0: The art of online accountability & science of customer centricity. Indianapolis, IN: Wiley. Marr, B. (2016). Key business analytics: The 60+ business analysis tools every manager needs to know. Mortensen, D. R. (2009). Yahoo! Web analytics: Tracking, reporting, and analyzing for datadriven insights. Indianapolis, Ind: Wiley Pub.
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Explanation & Answer

Attached.

Running Head: WEB ANALYTICS

1

Web Analytics
Institution Affiliation
Date:

WEB ANALYTICS

2

In essence, the two major key concepts learned from the term project concerning web
analytics is the importance of business questions and accessibility of the firm’s website by
clients. Throughout the term project, the importance of using business questions is evident.
Moreover, it is crucial for an organization to establish the means that customers employ to assess
the website. This paper attempts to describe the two concepts of business questions and
accessibility of a firm’s website as shown in the term project.
The business questions provide a guide for the objectives or goals a firm seeks to
accomplish (Hatten and Timothy, 2012). For instance, a question allows an individual to conduct
research that can assist to answer the business question. In turn, the presence of these questions
communicates to the peop...


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