Description
Select a general industry that interests you and choose a particular market domain within that industry to expand your research and use as a model throughout the course. A market domain may be defined as a segment of a broader industry with a strategic focus or target of meeting a particular business or customer need in the marketplace. In this course, we use the example of the emergence of the light rail transportation market that is a segment of the larger transportation industry. The market domain may be emerging or established but your chosen domain should provide sufficient public information for your research in the remainder of the course. In future modules in the course, you will select a company, either real or fictitious, that operates in this market domain.I am aiming for something in the healthcare field for a domain, but am not sure how to appraoch this paper, help is appreciated!
Prepare a short paper that identifies and describes key information of at least five substantive sources of background information on the market domain of your choosing. The sources must include both historical and current information. Consider academic, private, and governmental sources.
Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least five sources cited in APA format.
Explanation & Answer
Am already done.Good luck in your study and if you need any further help in your assignments, please let me know.Goodbye.
Running head: MARKET DOMAIN
1
Market Domain
Name
Institution Affiliation
MARKET DOMAIN
2
Market Domain
CVS Health, which was previously known as the CVS Corporation is an American retail
pharmacy and health care company and its headquarter in Rhode Island. Initially, the company
started as the chain of health and at the same time, beauty aid stores, however after years, there
was the addition of pharmacies. The pharmacists play a vital role in the health care system
through the medicine and at the provision of information. Some of the responsibilities of the
pharmacist include caring for the patients, monitoring patient health and at the same time, the
progress of their response to medication therapies. The marketing domain that has been
capitalized by the CVS Health Company is to make customer loyalty rewarding (Fred van Raaij
& Verhallen, 2004).
The goal of any company or business enterprise is to ensure that there is the
m...
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