Option #1: Marketing Plan for a Company and Product/Service Your final project is a marketing plan for the company and product or service of your choice. If you are choosing a large global company, you MUST create a new product.  However, this new product may be an upgrade of an existing product.  You need to select a company that you have not used for your other assignments in the class. Your plan information should address all areas covered in this course for a marketing plan. The "Company-Business Profiles" link found in the Library under the How to Find section, is a great place to look for company information for this assignment. Below is the outline to be followed for this assignment:     Section Length   Executive   Summary. This provides a busy executive everything he or she   needs to know to invest (or not) in your proposal. It captures your key   proposal and recommendations/decision factors and projected outcomes of the   plan's recommendations. Note: This is not an introduction to the marketing plan. Typically, the   executive summary is written after the plan has been completed. 1   Slide   Company   Overview. A brief description of the company, including its   mission statement, background, and competitive advantages. 1   Slide   Situational   Analysis. SWOT analysis—Strengths, Weaknesses, Opportunities,   Threats facing the company. Also include any other external factors that may   influence future sales, such as legal or social activities. 2-3   Slides   Objectives/Goals. Briefly   describe your proposal--what's new and why. What is the opportunity to be   addressed or the problem to be solved? 1   Slide   Segmentation   and Targeting Analysis. Define and explain why segmentation is needed.   Explain the approach taken (e.g., the use of demographics) taken, and name   market segments. Define and explain why targeting is needed, and roughly size   your target market. 2-3   Slides   Marketing   Strategy. Explain and support your marketing mix component   decisions, using the 4 P's, academic concepts, and academic reference   sources. Create one perceptual map (See Section 5.4 of the textbook for an   example.) 2-3   Slides   Branding   Strategy. How will the brand be developed and supported? What   will be the "implied promise" of the brand? 1   Slide   Ethical   Considerations. Explain how the proposed plan aligns with the   company's statement of ethics and corporate social responsibility. 1   Slide   Financial   Projections. Present a summary spreadsheet. For example: years 1,   2 and 3 units sold, sales volumes. Estimate marketing expenses for   promotions/advertising. What is the projected timeline of the product life   cycle's introduction and also growth stage? 2-3   Slides   Conclusion 1   Slide Suggested slide setup and number of slides (25 slides): Title Executive Summary Company Overview Strengths Weaknesses Opportunities (trends) Threats Marketing Plan Objectives Segmentation Target Market Positioning Map Product (features and benefits versus the competition) Price (compared with competition) Price Strategy Promotional Strategy Place Strategy Branding Strategy CSR Strategy Ethics and Corporate Social Responsibility Financial Projections Conclusion References

What is the present value of a $1,550 payment made in seven years when the discount rate is 9 percent? (Do not round intermediate calculations. Round your answer to 2 decimal places.) What is the present value of a $410 payment in one year when the discount rate is 8 percent? (Round your answer to 2 decimal places.) How much would be in your savings account in nine years after depositing $250 today if the bank pays 9 percent per year? (Do not round intermediate calculations. Round your answer to 2 decimal places.) What is the future value of a $900 annuity payment over five years if interest rates are 8 percent? (Do not round intermediate calculations and round your final answer to 2 decimal places.) Compute the present value of a $2,000 deposit in year 1, and another $1,500 deposit at the end of year 3 if interest rates are 10 percent. (Do not round intermediate calculations and round your final answer to 2 decimal places.)

Managing Conflict to Create Effective Collaboration The authors of the “Want Collaboration?” article (located in Day 6 of this week) identify three strategies for managing disagreements at the point of conflict and an additional three strategies for managing conflict upon escalation. Several of the other resources also address this topic. For this Assignment, assume that you have just assembled a team of subject matter experts from across an organization who have not had an opportunity to work together before. At the kickoff meeting for this initiative, you plan to provide background on the importance of this initiative and how it ties into the strategic objectives of the organization. In addition, you want to emphasize the importance of their collaboration throughout their time together. You know from the material you have read this week that effective collaboration requires that team members understand that disagreement and conflict along the way should be expected and can be constructive. To that end, you want to share with them several strategies for accommodating disagreement and conflict in their collaboration. For this Assignment: Develop guidelines for the team to use to support effective collaboration and manage when conflict and disagreement occur. In a 2- to 3-page paper, present your guidelines for collaboration and recommendations for addressing disagreement and conflict in a way that strengthens their respect for each other and their ability to collaborate effectively. References Lencioni, P. (2008). Team dysfunction. Sales & Service Excellence, 8(4), 6. Retrieved from the Walden Library databases. In this article, Lencioni describes the effects of the lack of trust among members of a team and contrasts the characteristics of a dysfunctional team with those of a functional one. Weiss, J., & Hughes, J. (2005). Want collaboration? Accept--and actively manage--conflict. Harvard Business Review, 83(3), 93–101. Retrieved from the Walden Library databases. These authors argue that managers get truly effective collaboration only when they realize that conflict is natural and necessary. The article provides an in-depth analysis of tools and techniques for addressing all types of conflict. Flanagan, T., & Runde, C. (2010). Conflict-competent teams. Sales & Service Excellence, 10(9), 7. Retrieved from the Walden Library databases. This brief piece describes how conflict can be a positive feature of teams if it is managed correctly. Suggestions include creating the right climate, engaging constructively, and setting norms for handling conflict to allow the process to stay on course. Gratton, L., & Erickson, T. J. (2007). Eight ways to build collaborative teams. Harvard Business Review, 85(11), 100–109. Retrieved fromhttps://cb.hbsp.harvard.edu/cbmp/pl/58468009/58468101/c505697c4f3fa701299ead139beb3764 This article provides a comprehensive analysis of 55 large teams from organizations across the globe to identify the characteristics of the teams that have shown strong collaboration despite their complexity. All work in APA format