Description
Read “Excellent Strategic Management Showcased: Priceline.com Inc.” As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points: What are Priceline’s internal strengths and weaknesses? Who are Priceline’s competitors? Do you see Priceline’s strategy as effective or ineffective? Why? Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.
reading assigmnent will be attached
Explanation & Answer
Hi bro,Here is the answer to your question and the outline. Have a look a the answer and if you require any edits; be it format or content please let me know. Thanks
Outline
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A description of Priceline’s weaknesses
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A description of Priceline’s weaknesses
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A description of Priceline’s competitors
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An explanation of why Priceline’s strategy is effective
PRICELINE.COM INC CASE STUDY ANALYSIS
Priceline.com Inc. Case Study Analysis
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PRICELINE.COM INC CASE STUDY ANALYSIS
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Priceline has many internal strengths. The first one is the pricing system on its products.
Customers have some freedom in choosing in choosing the price of airline tickets, hotel rooms,
rental cars, cruises, and vacation packages. This attracts many customers who are willing to try
their chance of traveling at relatively lower costs. The other strength lies is its strategic
management which enables it to make annual sale of more than 4 billion dollars. Another major
strength for Priceline can be found in its financial performance. ...
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