Subject - Strategic Planning in Hotel industry Hotel Name - my dream holiday resort Location – Chennai India. Assignment Description Assessing Strategies you will investigate more indepth how strategic planning affects the company’s outcomes and effectiveness. Specifically, you will look more closely at the Laguna Development Company. Base on your investigation of the laguna Development Compeny, Determine the development potential for your project. What is missing from the area that could be developed? How will you secure community acceptance of the Project? How will collaborate across multiple sites and communities for larger imapact to build destination? What are the cultural and histrorical strengths along the route that will draw tourists. To complete this task: 1. Read the Route 66 Impact study. (see resources). Investigate other report on preservation efforts for Route 66 across the country. 2. Route 66 Economic Impact Study- Synthesis of Findings ➢ economic development, and sustainable tourism along America’s iconic Mother Road ➢ The results in the Summary of Economic Activity and Benefits on Route 66 show that the Mother Road nurtures the economic pocket book of jobs, Route 66 Economic income, and wealth as well as the heart ➢ What communities exist along the route that have rich heritage that could be incorporated into the project? 3. https://www.youtube.com/watch?v=dzi_h_H80GA&feature=youtu.be Watch Route66 RV Adventure 1. Then research the cultural and historical sites along the route. 2. What communities exist along the route that have rich heritage that could be incorporated into the project? How will you get buy in? 4. Investigate the Laguna Development Company that owns the Route 66 Casino Hotel, and Route 66 Travel Centers among many other investments. Research the company’s strategy for development. You will need to locate financial records, annual reports, news articles, and publications as well as digging into the web sites. Along Route 66 there are Native Tribal lands that must be considered in any hospitality development. ➢ ➢ ➢ ➢ ➢ ➢ ➢ Laguna Development Company Vision Mission About LDC Core Values LDC Investigate the Laguna Development Company Laguna Development Corporation 5. Investigate the different projects that are addressing rural tourism that is geared to sustainability of communities and to improve income within the area. This will help your team to begin to focus your project for Route 66 that is a major part of rural America. 1. Investigate the different projects that are addressing rural tourism that is geared to sustainability of communities and to improve income within the area. 2. Investigate Heritage Tourism http://museum.msu.edu/?q=node/671 3. Watch Strategic Planning for Tourism https://www.youtube.com/watch?v=klvW6DlVk9c&feature=youtu.be 4.Watch Rural Tourism in Andhra Pradesh https://www.youtube.com/watch?v=oZHEpFmpnZ8&feature=youtu.be 5. Watch Sustainable Tourism for Rural Development in Serbia https://www.youtube.com/watch?v=UUKWHX_qQB4&feature=youtu.be (su btitles) 6.Watch Bhutan and Costa Rica: Rural adventure tourism and community sustainable development https://www.youtube.com/watch?v=_QJ02zbH-vM&feature=youtu.be 3. Revitalizing rural American economy 1.Read about Revitalizing rural American economy ➢ What can we do to reverse decline in agricultural communities? • Economic development • Community development • Agriculture and non-farm rural development 2. https://www.youtube.com/watch?v=HPZy8Mxivgs&feature=youtu.be Rural America: New Markets, New Understanding, Unlimited Opportunity ➢ What is missing? ➢ Community acceptance collaborate / multiple communities ➢ What will draw tourist? ____________________________________________________________