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According to repeated nationwide surveys,
Air
(
More Doctors
Smoke CAMELS
than any other
cigarette!
P S D
MOCKUP
SAMALAR
HIGH-RESOLUTION
MULTI-DEVICE
PSD MOCKUP
2200x3000 px
CHECK OUT FOR
MORE RO MOCKUPS
WWW.PSDHANDS.COM
Logical Fallacies
Hasty Generalization-
A quick judgment made of people, places or things without giving full thought
Faulty Use of Authority-
When someone who is unqualified is cited as an expert whose advice is used to support
an argument.
Someone that works at a movie theater must know everything about all movies,
An actor who plays a doctor on TV is used to advertise medication.
.
Post Hoe-
• When the first of two unrelated events is blamed as the cause of the second
• Joan is scratched by a cat, two days later she comes down with a fever. Joan concludes
that the cat's scratch caused her illness.
False Analogy-
• Taking two situations and comparing them to prove a point when in reality they have
very little in common
• Children are like dogs, they need to be strongly disciplined and housebroken.
.
Ad Hominem-
It is attacking someone personally versus arguing about the present issue.
An obese patient attacks his/her doctor for giving advice on dieting because the doctor is
obese himself.
• I hate Chris Brown's songs because he did violence to Rihanna.
• Attacking someone's sexuality when it does not pertain to the issue at hand.
- Iphone
False Dilemma-
• Simplification of a complex issue into an “either-or" scenario.
• False reduction of choices to just 2 (one of which is usually unacceptable) when there are
other choices.
either Sansang on
Slippery Slope-
• Predicting without justification that one step in a process will lead unavoidably to a
second, generally undesirable step.
• A relatively small first step inevitably leads to a chain of related events culminating in
some significant impact.
• If you give an inch, they'll take a mile.
.
Begging the Question-
If the writer makes a statement that assumes that the very question being argued has
already been proven
Women are unfit for the military because they can't handle physical combat situations.
.
.
Straw Man-
When a person simply ignores a person's actual position and substitutes a distorted,
exaggerated or misrepresented version of that position.
• Attacking the opponent's argument in an exaggerated form.
Two Wrongs Make a Right-
• Calling your opponent's faults into question without addressing your own.
• Because JFK had an affair it is okay that Clinton had one.
Non Sequitur
A conclusion or statement that does not logically follow from the previous argument or
statement
If someone is a vegetarian, they obviously hate carnivores
.
.
Ad Populum-
The fact that the majority of citizens support the death penalty proves that it is morally
right
• Someone telling their teacher that they don't deserve an F on their paper for cheating
because everyone in the class was cheating.
Appeal to Tradition-
This fallacy relies on people's trouble adapting to change.
.
Faulty Emotional Appeals-
Invokes an emotional response from a person which clouds their rational judgment and
causes them to overlook key facts.
A criminal has been diagnosed with cancer and therefore should not have to be tried f
his crimes.
When emotions are used in place of evidence.
second appeal
.
.
.
Bad
English 124
Rhetorical Analysis of 3 Advertisements
ар
We have conducted an analysis of printed ads. You have examined argument goals and the
persuasive strategies used to sell a product
While reviewing Logical Fallacies you have learned how it is possible to create persuasive
appeals that defy logical reasoning. While reviewing Needs and Values you have learned how
advertisements convince us their products are necessary. And while reviewing various
advertisements you have learned to identify tricks and gimmicks designed to persuade the casual
observer
Be sure to revisit these same points of discussion in your analysis of three ads that share similar
argument goals and or persuasive strategies even though they are not selling the same products,
Also include an analysis of how the common strategies used in your ada relate to their overall
persuasive appeal
You will be required to find points of similarity and explain how the ads relate to each other in a
Thetorical context. Remember that the ads cannot be for the same products You must compare
ads for products that are completely different from each other
Include a printed copy of your advertisements with your essay
3 pages
fulkises at
cust one
organize essay by
commonalities
MLA Formatted
A works cited page must be included
ethos, peros, logos
Sekamata
Pi All ads ose these fallacey
P₂ All ads use, this fallacy
Ps All ads you this falary
Po why they are ethos.
Arguement essay
(the qualities that they
all shane)
According to repeated nationwide surveys,
Air
(
More Doctors
Smoke CAMELS
than any other
cigarette!
P S D
MOCKUP
SAMALAR
HIGH-RESOLUTION
MULTI-DEVICE
PSD MOCKUP
2200x3000 px
CHECK OUT FOR
MORE RO MOCKUPS
WWW.PSDHANDS.COM
Logical Fallacies
Hasty Generalization-
A quick judgment made of people, places or things without giving full thought
Faulty Use of Authority-
When someone who is unqualified is cited as an expert whose advice is used to support
an argument.
Someone that works at a movie theater must know everything about all movies,
An actor who plays a doctor on TV is used to advertise medication.
.
Post Hoe-
• When the first of two unrelated events is blamed as the cause of the second
• Joan is scratched by a cat, two days later she comes down with a fever. Joan concludes
that the cat's scratch caused her illness.
False Analogy-
• Taking two situations and comparing them to prove a point when in reality they have
very little in common
• Children are like dogs, they need to be strongly disciplined and housebroken.
.
Ad Hominem-
It is attacking someone personally versus arguing about the present issue.
An obese patient attacks his/her doctor for giving advice on dieting because the doctor is
obese himself.
• I hate Chris Brown's songs because he did violence to Rihanna.
• Attacking someone's sexuality when it does not pertain to the issue at hand.
- Iphone
False Dilemma-
• Simplification of a complex issue into an “either-or" scenario.
• False reduction of choices to just 2 (one of which is usually unacceptable) when there are
other choices.
either Sansang on
Slippery Slope-
• Predicting without justification that one step in a process will lead unavoidably to a
second, generally undesirable step.
• A relatively small first step inevitably leads to a chain of related events culminating in
some significant impact.
• If you give an inch, they'll take a mile.
.
Begging the Question-
If the writer makes a statement that assumes that the very question being argued has
already been proven
Women are unfit for the military because they can't handle physical combat situations.
.
.
Straw Man-
When a person simply ignores a person's actual position and substitutes a distorted,
exaggerated or misrepresented version of that position.
• Attacking the opponent's argument in an exaggerated form.
Two Wrongs Make a Right-
• Calling your opponent's faults into question without addressing your own.
• Because JFK had an affair it is okay that Clinton had one.
Non Sequitur
A conclusion or statement that does not logically follow from the previous argument or
statement
If someone is a vegetarian, they obviously hate carnivores
.
.
Ad Populum-
The fact that the majority of citizens support the death penalty proves that it is morally
right
• Someone telling their teacher that they don't deserve an F on their paper for cheating
because everyone in the class was cheating.
Appeal to Tradition-
This fallacy relies on people's trouble adapting to change.
.
Faulty Emotional Appeals-
Invokes an emotional response from a person which clouds their rational judgment and
causes them to overlook key facts.
A criminal has been diagnosed with cancer and therefore should not have to be tried f
his crimes.
When emotions are used in place of evidence.
second appeal
.
.
.
Bad
English 124
Rhetorical Analysis of 3 Advertisements
ар
We have conducted an analysis of printed ads. You have examined argument goals and the
persuasive strategies used to sell a product
While reviewing Logical Fallacies you have learned how it is possible to create persuasive
appeals that defy logical reasoning. While reviewing Needs and Values you have learned how
advertisements convince us their products are necessary. And while reviewing various
advertisements you have learned to identify tricks and gimmicks designed to persuade the casual
observer
Be sure to revisit these same points of discussion in your analysis of three ads that share similar
argument goals and or persuasive strategies even though they are not selling the same products,
Also include an analysis of how the common strategies used in your ada relate to their overall
persuasive appeal
You will be required to find points of similarity and explain how the ads relate to each other in a
Thetorical context. Remember that the ads cannot be for the same products You must compare
ads for products that are completely different from each other
Include a printed copy of your advertisements with your essay
3 pages
fulkises at
cust one
organize essay by
commonalities
MLA Formatted
A works cited page must be included
ethos, peros, logos
Sekamata
Pi All ads ose these fallacey
P₂ All ads use, this fallacy
Ps All ads you this falary
Po why they are ethos.
Arguement essay
(the qualities that they
all shane)