Description
I need to write two individual reports with two pages each .
1- Marketing
2-Human resource
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Running head: MARKETING
1
A Job in Marketing
Student’s Name
Institutional Affiliation
MARKETING
2
A Job in Marketing
Complete Description of the Job
Marketing Analyst III
The role of the analyst is to develop integrated campaigns based on marketing
communication strategies. The campaigns will be targeted at new and existing markets. It will
require a close corporation with the product marketing managers so as to develop campaigns that
capture the entire business unit marketing objectives and create new markets while targeting the
existing one. The analyst will be expected to source vendors, optimize ROI, support product
launches, and identify partners. The job will also entail managing external vendors to ensure
budget and schedules are adhered to, and to engage in external communication. A thorough
understanding of the market and the customers segment will be necessary in addressing their
challenges. The marketing analyst will retain data on third party partnership, services and
products combination necessary in production of business solutions. The analyst will be required
to create campaigns aimed at customers within the branding and positioning of Philips
Healthcare. The job also entails continual improvement campaign efficiencies through
combination of best practices and latest technologies. The approach employed in the campaigns
is expected to be all round; touching on all aspects of the business.
Information Systems Knowledge Required for the Job
Information system knowledge required for the marketing analyst job is centered on
marketing. One would be required to handle data o...
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