Description
subject-web analytics
mandatory-please answer every following question with min of 250 words and 3 references in apa
please do good online research
Web analytics involves inter-departmental communications e.g., marketing, production and IT. Within the context of establishing a new web analytics program identify the challenges of identifying relevant digital or web metrics, and explain how we can overcome them. Also discuss the role of email analytics within the context of ecommerce and how such information is harvested.
Note - please answer the above question very effectively and be on topic (web analytics) no plagarism
your answer must justify the question
Explanation & Answer
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Running head: WEB ANALYTICS
1
Web analytics
Student’s Name
Institutional Affiliation
WEB ANALYTICS
2
Web analytics entails the measurements, analysis, collection, and reporting of general web data
purposefully for understanding and optimization of web usage. In the process of web analytics,
there are three major challenges faced in identifying the relevant digital or web metrics.
Successful analysis of the challenges would result in an efficient system being established.
The first major challenge is to identify what constitutes success especially in measuring
outcomes from the website. A website that does not achieve the expected outcome is equally not
serving the purpose for which it was designed. As a web developer, this is a real challenge that is
faced in the web analytics and development.
Similarly, t...
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