Description
Market Entry
Reading for the Discussion
Read the article regarding “ How to Enter a Foreign Market” and then answer the following questions
based on the Exavier Candy Company scenario.
- If Exavier Candy Company were to go global what would they need to find out concerning marketing of their products? Be specific.
- What would be their best first international market (country or region) possibility and why?
- What management/financial considerations would need to be considered?
Respond per your Syllabus guidelines.
Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.
Explanation & Answer
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Running head: How to enter a foreign market
1
Entering a foreign market:
Student name:
Institution affiliation:
Date:
How to enter a foreign market
2
Due to globalization, Exavier Candy Company need to consider the following in order to
market their products globally.
•
Their business plan for accessing global markets- An international business plan
is important in order to define your company's present status, internal goals, commitment, & how
results would be evaluated.
•
How much they can afford to invest in international expansion efforts- This will
be based on ten percen...
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