How to enter a foreign market/ discussion , management homework help

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Business Finance

Description

Market Entry

Reading for the Discussion

Read the article regarding “ How to Enter a Foreign Market” and then answer the following questions

based on the Exavier Candy Company scenario.

  • If Exavier Candy Company were to go global what would they need to find out concerning marketing of their products? Be specific.
  • What would be their best first international market (country or region) possibility and why?
  • What management/financial considerations would need to be considered?

Respond per your Syllabus guidelines.

Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to real organizations or individuals is purely coincidental.

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Explanation & Answer

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Running head: How to enter a foreign market

1

Entering a foreign market:
Student name:
Institution affiliation:
Date:

How to enter a foreign market

2

Due to globalization, Exavier Candy Company need to consider the following in order to
market their products globally.


Their business plan for accessing global markets- An international business plan

is important in order to define your company's present status, internal goals, commitment, & how
results would be evaluated.


How much they can afford to invest in international expansion efforts- This will

be based on ten percen...


Anonymous
Just what I was looking for! Super helpful.

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