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For this discussion topic, please go online and research Blue Ocean Strategy.no less than two page, no copy! 2-3 reference.
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Running head: BLUE OCEAN STRATEGY
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Blue Ocean Strategy
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BLUE OCEAN STRATEGY
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Blue Ocean Strategy
Blue ocean strategy refers to a theory that was developed by Chin Kim and Renée
Mauborgne, pre-famous management thinkers. Following the realization that all companies in
the search for a sustainable profitable growth tend to get involved in a head-to –head
competition. Their action leads into bloody Red Ocean full of rivals who are consistently
fighting for the diminishing profits (Kim, & Mauborgne, 2004).
The red ocean analogy means the situation whereby the companies boundaries are set and
know and the rule of the ga...
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