Linking to my Site so I should Link Back?
Question Description
I remember hearing a few years ago that it was a good practice to link back to a site that was linking to you.
My company's site was referenced and linked to in a news article. The news company has an above average domain authority, which is pretty good for my company's backlink profile. Is it still or was ever a "best practice" to link back to this website/domain?
I feel like linking back was a best practice, but when I try to search this, all I get back is backlinking 101 and backlinking articles. Nothing really answering my question straight forward.
For more details, see here : 3D Video Production Service
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