Description
Competitive Strategy Over the Web Assignment
In this case study, you will research an organization and determine how their business strategy differentiates them from other organizations in the same industry using Porter’s four competitive strategies model (p. 85).
Write a one- to two-page (250-500-word) paper to include the following:
A brief explanation of Porter's four competitive strategies.
o A brief explanation of how competitive strategy determines value chain structure.
Identify and discuss the competitive strategy that the organization you researched utilizes in order to differentiate them from other organizations in the same industry.
APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Explanation & Answer
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Running Head: COMPETITIVE STRATEGY
Competitive Strategy
Name
Institution
Date
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COMPETITIVE STRATEGY
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Porter’s Four Competitive Strategy
Organizations operating in the same industry usually have average performance
measures which they benchmark against. In this regard, the relative piston which a company
holds within its industry of operations determines if the organization’s profits are below or
above the industry’s average. This understanding is usually used to create a sustainable longterm competitive advantage for the firm. According to Michael Porter, a firm operating in any
industry can only have two types of competitive advantage. These are differentiation and low
cost. However, to achieve above average performance within an industry, Porter explains that
there a...
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