Gestalt communication offers a platform where we are able to respond in predictable, homework help

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Comprehensive Exam Q1: Part 1 With Gestalt communication we respond to what we see in predictable ways. M.O.D.S. Message: An effective message answers all of the audience questions in a simulated conversation on the page. Organization: a conversation is naturally structured as deductive--we answer the right questions at the right time for the audience in order to capture their attention. Design: create a highly usable document. As with message, and organization, the goal of good design is to help reduce the effort and time required for the audience to glean important information from the document. Style: understand the complexity of the language and techniques to simplify how you convey your ideas. A plain, easy to read style reduces the level of effort and time required of the reader, thus making your document more persuasive. Q2: - The more interest you have the more likely to put more effort and time into reading a document or presentation. We can satisfy the needs of more audience be reducing the amount of effort and time to put in to get your message. Q3: Criticism: model describes transmission: one directed the power from the sender, but what we know that the receiver has all of the power. The receiver has the power to not listen to the message if they don’t care about it. They can delete it, they can close their ears, or they can just ignore it. 1 Comprehensive Exam Transactional model: is an exchange and it’s defined as exchange or interaction between people. Like exchanging ideas and information that have meaning for bot the sender and the receiver. S (As) ISSUE R(Q’s) To make a conversation, you need an issue to be able to explain it to the receiver, without an issue there will be no communication. Q4: Inverted Pyramid (Model for deductive structure): The audiences need general information first, then Expound on the information provided in your introduction and in the end you encouraging your audience to contact you, finding and recommendation to solve the problem then you write the conclusion. Introduction: - Purpose (what were you asked to do?) - Acknowledges the need of your audience - Bottom-line (what was the result?) 2 Comprehensive Exam Q5: SIMPLE: Simplicity isn’t about dumbing down, it’s about prioritizing. What’s the core of your message? Can you communicate it with an analogy or high concept pitch? Ex: Tracy from marketing comes in and suggests that people would really like a nice salad on the Houston to Las Vegas flight. How do you respond? Simple—you just ask her “How will adding the salad make us THE low-fare air- line on that route? If it doesn’t help us do that, we’re not serving any damn salad.’” UNEXPECTED: To get attention, violate a schema. To hold attention, use curiosity gaps. Before your message can stick, your audience has to want it. Ex: when the flight attendant made the safety announcement by being creative. CONCRETE: How do we make our ideas clear? We have to avoid ambiguity and abstractions, and explain ideas in terms of human actions and vivid images. Ex: The fox that tried to get the punch of grapes and he couldn’t reach it and says “I’m sure they are sour” CREDIBLE: Ideas can get credibility from outside (authorities or anti-authorities) or from within, using human-scale statistics or vivid details. Let people “try before they buy.” Ex: the Ad for Wendy’s (Where’s the Beef?) EMOTIONAL: People care about people, not numbers. Don’t forget the WIIFY (What’s In It For You). But identity appeals can often trump self-interest. Ex: The firefighter or Don’t mess with Texas. STORIES: Stories drive action through simulation (what to do) and inspiration (the motivation to do it). Think Jared. Springboard stories help people see how an existing problem might change. Ex: when Jared loses weight from Subway and they made an Ad of the story of Jared. 3 Comprehensive Exam Part II Q1: The author did not answer all the assignment questions. The assignment questions were very clear on the direction the assignment was going to take. The following assignment questions directed the flow of the assignment: I. Rationale for choosing Under Amour Company The memo offered a good reason as to why the Under Amour Company was chosen for analysis. The choice was directed by a request from Kevin Plank, to whom this memo is addressed. II. Financial performance comparison The financial performance of the under armor company is given briefly. However, there is no comparison of financial performance with other competitors and with Nike. The details of the financial performance given are vague and they do not offer a sound reflection of the company’s capacity. The fact that there is no comparison figures for financial performance of Nike renders this analysis vague. There is no benchmark for comparison. They did not provide enough evidence to support their claim. III. Under amour’s financial position The under amour financial position is presented as being good. This is a very vague presentation. The evidence to present the ‘good health’ of the company’s financial performance is not offered. IV. Indices used to make this comparison ` The indices used by the author to make comparison are EPS, P/E, Quick ratio and BETA. These indices are good measures of financial position of a company. However, the author has not applied them extensively to provide a direct correlation and analysis of both companies. Q2: The author did not sufficiently target the audience. There are a lot of gaps missing in this report. I. So what? The author did not address the question of the implication the analysis had on the client. They did not present recommendations about how the client should apply the information they have been given. II. What’s the story? The author tried to use various parameters to link the analysis and comparison of the company with Nike. However, apart from a few non financial reference to Nike, there is no concrete evidence showing the comparison between the two companies in a direct format. III. What’s Next? The author did not address this question in their report 4 Comprehensive Exam IV. Advice for improvement When offering a comparative analysis between two companies, it is important to offer a back to back analysis of the companies’ performance. When one presents data about a singular company in a report, they have not offered a solid analysis of the same. Q3: The document is very inductive. There are a lot of references that are not backed up with concrete facts and figures. The document should have been deductive A deductive structured document utilizes facts and figures to arrive at a conclusion. In this case, the author was comparing the performance of the company with Nike. Figures and facts were very crucial to provide a comprehensive analysis and comparison of the two companies. A deductive structure would have been more appropriate Q4: Document design issues I. The document is very informal The author uses very informal words such as ‘by taking a big bite out of Nike’s market share’. II. The document does not follow a systematic reporting manner There is no clear and comprehensive structure that shows how information presented in the document should flow from one level to next. III. The document does not have a good introduction and salutation A good report should have a good title and be able to show who did the analysis. IV. The document offers author’s opinion Reports are designed to offer a concrete review of what is being analyzed. Opinions of the author should not be included in the report V. The conclusion is highly irregular The author concludes by stating that they are willing to work 24-7 as concluding statement. This is highly irregular and informal. Q5: Overall language of the document and problematic words and phrases The report contains many problematic words and phrases. A report should be a formal document that is very clear, precise and cohesive. It should show an analysis required in a good format free of grammatical errors or opinions of the author. This document contains a number of problematic words and phrases as noted below; The document is addressed in first person. Reports should be addressed in third person. I. “As a result, I wanted to go to bat for you to show you the position of your company” 5 Comprehensive Exam II. III. IV. “If I were you I would start selling more clothing to women.” “I would say you are on your way to dominating the industry by taking a big bite out of Nike’s market share.” “If you have any questions let me know. I am willing to work 24-7.” Part III Making a successful presentation is one of the challenging tasks because the presenter has to establish a connection with the audience and be able to understand the mood and receptiveness of the audience for every part of the presentation. It has been argued that an effective presentation requires more than content because establishing an emotional connection with the audience. The concept of P.U.N.C.H is an important approach when a presenter is establishing a connection with the audience. For instance, it has been argued that a punchy opening is essential in getting the attention of the audience PUNCH stands for Personal, Unexpected, Novel, Challenging, and Humorous. Every good presentation has to possess one of the elements listed in the PUNCH concept. Making a presentation personal entails, a presenter presenting something personal that nearly all audiences can relate to. However, the presenter should avoid long self-introductions, but beginning with a personal story can be effective. The unexpected approach requires the presenter to present or reveal the unexpected, such as saying something that goes against the expectation of the audience. For instance, the presenter can use statistics that are against natural wisdom as a surprise to the audience. The novelty approach requires a presenter to say something novel, such as the findings of a new study, or something that create a strong imagery among the audience. Challenging requires a presenter to present something that goes against the conventional wisdom or assumptions. Presenting the common knowledge that can be read in books r other literature materials creates boredom, and a presenter needs to ask provocative questions that make the audience think. On the other hand, Humor is imperative in keeping the audience engaged, and the presenter is also able to establish emotional connections. 6 Comprehensive Exam The management of fear is an essential aspect in making effective presentations. One can overcome fear using various approaches such as preparing adequately and spending some time alone. This method assists one to understand what they need to focus on and achieve a clarity of thought. As such, the presenter will get a chance to reflect on what is all about the presentation and what need to be done. Further, knowing and understanding the audience plays an imperative role in identifying what appeals to such a group and the kind of information that can keep them captivated. Additionally, the presenter can establish the approaches that can be used to maintain the audience involved to ensure a connection is established right from when the presentation starts to the end. Tapping into their emotions - Making a successful presentation is one of the challenging tasks because the presenter has to establish a connection with the audience and understand the mood and receptiveness of the audience for every part of the presentation. It has been argued that an effective presentation requires more than content because of establishing an emotional connection with the audience. Tapping into the emotions of the audience can be done through giving of relevant stories and imagery that will enable the audience to remember the presented material. P.U.N.C.H - The concept of P.U.N.C.H is an important approach when a presenter is establishing a connection with the audience. For instance, it has been argued that a punchy opening is essential in getting the attention of the audience PUNCH stands for Personal, Unexpected, Novel, Challenging, and Humorous. Every good presentation has to possess one of the elements listed in the PUNCH concept. Making a presentation personal entails, a presenter presenting something personal that nearly all audiences can relate to. However, the presenter should avoid long self-introductions, but beginning with 7 Comprehensive Exam a personal story can be effective. The unexpected approach requires the presenter to present or reveal the unexpected, such as saying something that goes against the expectation of the audience. For instance, the presenter can use statistics that are against natural wisdom as a surprise to the audience. The novelty approach requires a presenter to say something novel, such as the findings of a new study, or something that create a strong imagery among the audience. Challenging requires a presenter to present something that goes against the conventional wisdom or assumptions. Presenting the common knowledge that can be read in books or other literature materials creates boredom, and a presenter needs to ask provocative questions that make the audience think. On the other hand, Humor is imperative in keeping the audience engaged, and the presenter is also able to establish emotional connections. Advice on Managing Fear - The management of fear is an essential aspect in making effective presentations. One can overcome fear using various approaches that can be explained in other concepts. For instance, when a person spends time alone they achieve a clarity of thought, which is imperative in eroding fears that a presenter might have during the presentation. Preparing the Day of Presentation - Preparing adequately assists one to understand what they need to focus on and achieve a clarity of thought. Inadequate preparations make the presenter lack the required stamina and lose confidence, which can affect the presentation significantly. Spending some time alone - This method offers the presenter a chance to reflect on what is all about the presentation and what need to be done. Spending time alone enhances a 8 Comprehensive Exam person’s creativity away from numerous distractions that may make a person indifferent in regard to focus on ad what they need to ignore. Time alone enhance the clarity of thought for the presenter. Involve Through Participation Additionally, the presenter can establish the approaches that can be used to maintain the audience involved to ensure a connection is established right from when the presentation starts to the end. It has been argued that people learn more through experience of something than reading. Although it is difficult to keep the audience in active physical participation a presenter can use conversational language such that the audience keeps responding to various issues in different ways. 9
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