MKT 100: Principles of Marketing Target Market Segmentation , marketing homework help

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Target Market Segmentation

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Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her.

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It will not let me copy the picture MKT 100: Principles of Marketing Target Market Segmentation Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right for him/her. "When you've been through "A real man hell, you tend doesn't to appreciate honk the heaven." horn. He "The Chrysler scares the 200" car in front. "Imported from Detroit"
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Answers:-

Dodge Ram
Gender: Male
Age: 30-45.
Education: High School
Income: 40,00-45,000
Household Lifecycle: Wife and 3 kids
Location: Rural
Working at the farm, Taking care of the family. The strong truck is
always my best friend.

Chrysler 200
Gender: Male or Female
Age: 25-60
Education: Bachelors-Masters
Income: 55,000-70,000
Household Lifecycle: Single or Married
Location: Urban
A classy and smooth car that takes you to your wherever you want.
Made the right decision and Feels good to have it.


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Anonymous
Awesome! Perfect study aid.

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