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ou have been approached by Karen Smith and John Taylor about planning an
event for their organization. Karen and John were referred to you by
Samantha whom you worked with on a number of occasions. Karen and
John's event, however, is not domestic. Their event is taking place in Asia.
Their previous event planner was terminated for a number of reasons. Now,
Karen and John are in a tight situation, desperately in need of a competent,
experienced event planner. They are aware you have not planned any
international events but came highly recommended by Samantha. Their
event is taking place in three months' time and they have shared with you
all of the information and details the previous planner did to prepare for the
event. You accept the challenge to take over the event. To your credit, you
had been researching DMOs and PCOs in consideration of expanding your
business internationally. In your research, you came across the ICCA
(International Congress and Convention Association). You feverishly begin to
make calls to get assistance with your event.
In this assignment, you will discuss the steps you will take to "fix" this event
and plan it to the client's satisfaction. Be sure to outline the timeline for the
event as well as the tools you will use from your event planner toolkit. You
will also need to differentiate between DMOs and PCOs. Discuss whether you
will use a DMO or PCO and why you made that decision. Creatively thinking,
discuss how the ICCA assisted you (if at all).
A good submission will (1) successfully address the assigned questions, (2)
refer to associated textbook content/assigned reading, (3) have wellsupported opinions and evidence of critical thought, (4) have proper
grammar and spelling, and (5) apply APA citation and referencing. A
minimum of three (3) academic references are required.
In this assignment, you will discuss a corporate incentive travel program;
then, you will design a corporate incentive travel program. This program will
be added to your portfolio of services offered as an international event
planner. Your program should be comprehensive and take into consideration
factors discussed in the class up to this point. Be sure to be detailed. Your
incentive program must be for an international location. Include a sample
itinerary as well as program inclusions. Be creative.
A good submission will (1) successfully address the assigned questions, (2)
refer to associated textbook content/assigned reading, (3) have wellsupported opinions and evidence of critical thought, (4) have proper
grammar and spelling, and (5) apply APA citation and referencing. A
minimum of three (3) academic references are required
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