competitor analysis and RBV for McD's, business and finance homework help

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Business Finance

Description

Provide an overview of the company. Identify the company’s objectives and strategies. international-level strategies are applicable, what are they? List the company’s competitors to identify its strategic group. List and/or describe the items sold by your company to differentiate it from its competitors.

RBV (See Appendix D): Indicate your company’s strengths and weaknesses relative to its key competitors (discussed above). Provide a summary of (or explain) the matrix information.

Based on McDonald's

Based on McDonald's

Based on McDonald's

Based on McDonald's

Based on McDonald's

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Explanation & Answer

Hello, please confirm my work, all parts are well illustrated as indicated on the outline. Thanks.

Running head: MCDONALDS

1

McDonalds
Name of Student
Name of Professor
Course Title
Date

MCDONALDS

2

McDonald's Firm began in the year 1940.This restaurant was first opened by two brothers
Richard and Maurice McDonald in San Bernardino, California. In order to achieve their dreams,
Richard and Maurice McDonald came up with a strategy defined as "Speedee Service System" in
the year 1948. This strategy has been termed to be the key principle of the modern fast-food
restaurant. Currently, McDonald's has been rated among the world's leading food service retailer.
According to research conducted in the year 2015, the firm has over 36,000 locations in more than
100 countries (Facella, 2015). Globally, over 80% of McDonald's restaurants are owned, managed
and operated by sovereign local business experts. On July 1, 2015, McDonald’s Corporation began
operating under new form of management. Its curre...


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