Status quo of hospital brand marketing in the United States, writing homework help

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Status quo of hospital brand marketing in the US

The problems of hospital brand marketing in the US

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Running head: HOSPITAL BRANDING AND MARKETING

THE STATUS QUO OF HOSPITAL BRAND MARKETING
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HOSPITAL BRANDING AND MARKETING

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The status quo of hospital brand marketing
Introduction
Branding is one of the traditional means of public awareness. Branding is a process
through which a company develops some unique features in a product and markets the same. In
this regard, a company establishes some outstanding qualities of the products that it offers and
informs the market about it. Branding is one of the ways that are used by marketers to create a
loyal customer base and in return earn improved profits. Branding is also possible in the hospital
industry. As one of the ways of attracting many customers to the facility, hospital management
would tell the public about areas that they execute excellently. For instance, a hospital may
specialize in heart surgeries and inform the public about it. That would be a brand that would
market in the hospital such that if a patient suffers from heart problems, they will seek the
services of that kind of hospital.
The status quo of hospital branding in America
American hospitals have undergone massive changes over the years. The changes are not
only felt in the country but also in the entire world. That has been evidenced by the many
patients who come into the country to receive various treatments. One of the factors that have
raised the profile of the country in the global medical care is the improvement of technology.
The technological advancements in most American hospitals have been unrivaled throughout the
world for the past decade. Today, most medical facilities are equ...


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