Discussion 4: Social Media for Social Entrepreneurship Read the following article and share your thoughts on the importance of social media to social entrepreneurship. Part 1 : Which social media platform best fits your proposed social enterprise? Why? (Answer must be a minimum of 150 words). Part 2: Respond two Students (80-100 words). LINK: https://www.entrepreneur.com/article/249379 (Enlaces a un sitio externo.)Enlaces a un sitio externo. STUDENT 1 Bonilla, Edwin After reviewing this article set forth by Georges Abi-Add, digital media officer for Lebanon Tech Hub, Georges describes some characteristics of social media for social entrepreneurship. There are many factors that contribute to social media in social entrepreneurship such as communication, cost effectiveness, and balancing. Social media can be a huge positive step for one’s social entrepreneurship campaign. As technology advances, social media does as well. Developments within social media has surprised many as many marketing firms take to social media to project such ideas, services and or products. Through social media ones campaign can be less cost effective as other campaigns as marketing is much cheaper through such social media platforms than traditional marketing means such as televisions and newspaper aids. Another attribute of social media within social entrepreneurship is a power tool often referred to as communication. Through social media communication between clients and audience is much more reliable and clear. Communication can be at a constant between the two parties as this is key to supplying your clients with what they truly want and desire. STUDENT 2 Xavier, Celanie Laika Social media plays a major role in people everyday life and businesses also benefits from it. With the development of social media, it becomes cheaper for company to advertise their products and is a good sign for social entrepreneurship owners because they can market their campaign without having to pay a lot money and another positive thing about it is it will reach the public faster than any other form of advertising. Another great thing that social entrepreneurship owners will benefit from social media is feedback people on social media love providing their feedback with others and I personally think it will be helpful because it will help with better generating the business and it will form some sort of communication with clients In this generation businesses have it easy and social media is having great impact in this generation and the article help clarify many of my doubts
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