​Part 2: Annotated Bibliography on the topic , communications homework help

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Business Finance

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For the second part of this assignment, you will list research materials in bibliographic form that you have found on your topic and evaluate these sources as an annotated bibliography. For your reference, here is a guideline on annotated bibliography. You should find five sources as follows:

Note: You are at liberty to use a range of types of research strategies. One helpful strategy is to go to the Northern Virginia Community College Librarysite. There you can search for a variety of types of sources.

  1. One Book: If you are doing a speech relevant to your major, consider a text book for this. If you draw on the NVCC library, click on the tab at the library webpage for "Books and eBooks."
  2. One Scholarly Journal Article: Journals can be located by using a specialized database in a given academic field by clicking on the tab for "Research Guides" and selecting your field, or use the "Articles" tab and then choose "Recommended Databases for Most Topics" to find a more general database. Good starting points for this are Academic Search Complete click the box for Academic (Peer Reviewed) Journals. Another useful tool is ProQuest, where you can click on Proquest Research Library to select a field of academic inquiry. Each of these resources will also enable you to limit your search to full-text sources.
  3. One Newspaper or Magazine Article: From the NVCC Library page, select "Articles" and then "Recommended Databases for Most Topics." The best sources to use in terms of breadth of topics available are Academic Search Complete where you can narrow to newspapers, or Proquest and select Proquest Newstand.
  4. One Credible Website or Media Clip: As you select websites, draw on the criteria for judging the credibility of Internet materials found in Chapter Six of our text. For media materials, the NVCC library includes a tab for Audio and Video.
  5. The fifth resource is your choice

PART TWO

WRITE A SPEECH PLAN ON THE TOPIC: " MICROSOFT COMPANY"

For each of these sources, do the following:

  1. Write the APA format citation that you would include in your references list. Formatting for each type of material can be found in Chapter Six. Be sure to distinguish between APA format and MLA. NOTE: If you have any questions about APA style and annotated bibliography, you may post your questions in the Ask a Librarian Forum. ELI librarians are here to help you!
  2. List your sources by alphabetic order, using the last name of the primary author of each work you are citing.
  3. Write a one paragraph summary of the source using your own words. Make sure to label the type of source (e.g., Book, Website, Journal Article, etc.).
  4. Write another paragraph evaluating the source. Will it be a helpful source to include in your speech? Why or why not? How does it provide information that will demonstrate the main points that you will develop in your speech and/or provide information for connecting with your audience?

Type and single space your responses using 12 point Times New Roman font.

For your reference, here is a sample annotated bibliography, Example Annotated Bibliography.pdf.

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Explanation & Answer

Attached.

1
Informative Speech Plan
Topic: Microsoft Corporation
General Purpose: To inform
Specific Purpose: To inform the audience how Microsoft was developed from a small
technology firm into a global corporation and the strategies used to create products that
contributed to the maintenance of its competitive advantages despite the challenges of regulation
and lack of innovation in some aspects of its business.
Thesis Statement: Microsoft’s dominance of the global information technology industry in the
early 2000s was lost due to the failure of the leadership of the company including its founder Bill
Gates in delivering innovative products that meet the dynamic nature of technology consumers
and the capacity of competitors to fulfill these needs.
I.

Introduction
A. Attention Getter: When Bill Gates introduced the Windows Operating System in
the early 1990s, the Harvard dropout change the business of computing forever
and adversely impacted the competitive capacity of major firms in the industry
including IBM. This small but highly innovative company altered the status quo
and made personal computers easily purchasable by consumers.
B. Reason to Listen: An understanding of the evolution of Microsoft and how the
company lost its leading position in the global technology industry to Apple and
Google is a necessary knowledge on the power of innovation.

2
C. Thesis statement: Microsoft’s dominance of the global information technology
industry in the early 2000s was lost due to the failure of the leadership of the
company including its founder Bill Gates in delivering innovative products that
meet the dynamic nature of technology consumers and the capacity of competitors
to fulfill these needs.
D. Credibility Statement: I have researched and studied information from scholarly
articles, books, and magazines from reputable media on Microsoft in the past four
decades.
E. Preview of Main Points:
I.

First, I would provide an overview of Microsoft and its products

II.

Secondly, I will discuss how the company sustained and lost its
competitive advantage

II.

Microsoft emerged as an innovative company with the introduction of its operating
systems that changes computer processing from the big to small
A. IBM was the leading company when Bill Gates introduced its operating system,
and the use of the mainframe computer was common.
B. However, the Windows operating system changed the method of computer
process and made the computer smaller.
C. According to Eichenwald (2012), although the various versions of the operating
system has evolved since its initial introduction, the lack of innovative featur...


Anonymous
Very useful material for studying!

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