Description
Details: Pick a company that is easy to find out about along with its competitors. The research should include the strengths and weaknesses of the selected company based on the stated learning outcomes of the course. It should also cover the areas of core competencies which are the strengths and weaknesses of the competing rivals in the industry in general. Opportunities and threats are also considerations for the paper that come from the external factors to the industry; such as economics, demographics, politics, etc. To start with a framework, you are welcome to look up the Porter's Industry Analysis model to assist you in identifying strengths and weaknesses.
The company can range from airlines, aircraft production companies, etc., but please ensure that you find an aeronautical company since this is an aeronautical application course.
Please ensure that you get a range of references like any paper at the senior undergraduate level, not just reference the website of the particular company. Also, based on the external factors of the aeronautical environment, it is good to reference state of the economy and industry type reports that are easily found in library periodicals and websites. The ERAU Hunt Library has excellent subscription and access sites. Please do not base your paper on Wikipedia. While Wikipedia often provides valuable information, it is not a credible resource and should not be cited or used as a primary source.
Papers specific to one process within a company such as quality management or Six Sigma are not acceptable because this does not apply the full breadth of the material.
Key considerations should be given to the external and internal factors that affect the industry and selected corporation.
The paper must be 13-15 pages in length and follow current APA style regarding format (i.e., Times New Roman 12 pt. font, double-spaced, containing a Title Page, Abstract, and References).
Attached is a very brief and basic outline beginning.
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Running head: GENERAL ATOMICS
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University Name
Student’s Name
General Atomics Competitive Analysis
Course Number: Course Name
Professor’s Name
Date
GENERAL ATOMICS
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ABSTRACT
This research paper analyzes the Strengths & Weaknesses of General Atomics from a standalone
perspective as well as a general comprehensive analysis of key industry players. The paper
subsequently analyzes & identifies potentially significant, niche growth opportunities & avenues
and imminent as well as emerging threats for the U.S. Aerospace and Defense industry based on
the key players strategic product portfolio & market positioning, core strengths & weaknesses
and overall strategy focus & orientation against the backdrop of emerging industry dynamics &
trends. This Comparative SWOT Analysis research paper will be essential for those associated
with and having strategic interest in General Atomics or the U.S. Aerospace & Defense industry.
GENERAL ATOMICS
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GENERAL ATOMICS
Introduction
About
General Atomics (GA) is a private US company that was founded in July 1955 as a division of
General Dynamics and its main purpose was for use of atomic energy research and development.
The company is based in San Diego, California and has an employee base of 8,000. The
Company examines and creates atomic power reactor frameworks, electromagnetic frameworks,
flying vehicles, airborne sensors, atomic instrumentation, and airplane stages, ground control
stations, and also gives data innovation administrations. General Atomics offers its products and
services to US government bodies.
Core Business
The company operates as a defense contractor that researches, develops, and manufactures great
innovative equipment providing armed forces with the most progressive competences essential to
successfully retort to new operation requirements and growing global threats. GA also focused
on carrying out research and development of ground-breaking nuclear and sustainable, safe and
economical alternative energy solutions. The company also develops and builds aeronautical and
surveillance systems and a wide range of commercial products including capacitors, hazardous
waste disposal systems, radiation monitoring systems and deicing products among many others.
Competitors
The United States Aerospace and Defense industry, in which General Atomics is a part of, has
several players. However, the major competitors of General Atomics are:
GENERAL ATOMICS
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1. Northrop Grumman
Northrop Grumman Corporation is a global US-based aerospace and defense technology
company with its headquarters in Falls Church, Virginia. The company was formed in
1994 as a result of the acquisition of Grumman by Northrop's and it has in the recent
years been named the 5th largest defense contractor globally. It has an employee base of
65,000.
2. Boeing
Boeing is a US international company whose core business is designing, manufacturing,
and selling/leasing rockets, aircrafts, satellites and rotorcraft globally. The company was
formed in July, 1916 as a result of the acquisition of Grumman by Northrop's and it has
in the recent years been named the 2nd largest defense contractor globally. It has an
employee base of 174,225.
3. Raytheon
Raytheon is a US company that operates as a defense contractor and an industrial
manufacturer of weapons and military & commercial technology. The company was
established in 1922 and changed to its current name in 1959. It has its headquarters in
Waltham, Massachusetts and an employee base of 63,000.
4. Lockheed Martin
Lockheed Martin is a US security aerospace, advanced technologies and defense
company with a global presence and interests. The company was formed in March 1995
as a result of the merger between Martin Marietta and Lockheed Corporation. It has its
headquarters in Bethesda, Maryland and has an employee base of 126,000. The company
created the Lockheed Martin F-22 and F-35.
GENERAL ATOMICS
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General Atomics’ Strengths and Weaknesses
Strengths
1. Strong brands and diversity products
According to Drew (2016), one of GA Aeronautical Systems’ top brands; Predator, has
progressed toward becoming something of a commonly recognized name in the course
of recent years of counter-terrorism operat...