CORPORATE SOCIAL RESPONSIBILITY; ETHICS AND THE FUTUREAssignment OverviewSignature Assignment for Body of Knowledge—Introduced LevelAssignment OverviewBusiness Ethics are moral standards of conduct expected of a business by society. Social Responsibility involves the philosophies, policies, procedures, and actions that have the primary goal of enhancing society. Let us apply the concepts.Case AssignmentRead Case: TOMS Shoes describes a unique business model combining for-profit and nonprofit philosophies into a corporate social responsibility model.Naeini, A.; Dutt, A.; Angus, J. et.al. (June 7, 2015). A shoe for a shoe, and a smile. Business Today. Retrieved from https://www.businesstoday.in/magazine/lbs-case-study/toms-shoes-shoes-for-free-cause-marketing-strategy-case-study/story/219444.htmlAddress the following in a 3- to 4-page academic essay that demonstrates your critical-thinking skills. It should be written for an audience of business owners. As an ethics expert working for a national ethics association, you have been asked to address the following:Research another organization that is also high on corporate social responsibility. Compare and contrast their CSR approach with the CSR approach of TOMS Shoes.What actions of organizations fall under the umbrella of “corporate social responsibility"? Give three examples of CSR activities beyond what you have learned from TOMS and the organization you discussed in this assignment.Is it expected that successful organizations also have a CSR component in its values? Discuss by giving two additional employer examples.This assignment should include third-person voice, in-text citations, and a references list. It should be evident that you followed some of the basics of APA formatting. Write a well-integrated paper with a strong introduction and conclusion, and use a few section headings (e.g., do not simply follow a Q & A format).Bring in subject matter viewpoints (authors or speakers) to validate and support your writing. Utilize at least 3 sources that are not included as background readings in this course and are new to you. These sources, for example, can be found from searching the Trident Online Library databases (such as Academic Search Complete, Business Source Complete, Skillsoft Books 24x7, and/or ProQuest Central).Body of Knowledge EmphasisThe criterion in the grading rubric has been developed to measure student success in meeting the ETH501 Case 4 “introduced” expectations related body of knowledge. Assessment of any following body of knowledge skills at the “reinforced” and “emphasized” levels may be included in assignments in other courses that follow.General References Useful for Preparing Graduate-Level Papers:For a list of general reference sources related to locating library sources, using APA formatting, applying critical thinking skills, and so forth, see General References Useful for Preparing Graduate-Level Papers. It is not required that you read these sources page-by-page, but rather you refer to them for guidance.Your submission will be evaluated using the following criteria from the Case grading rubric, located in the Case drop box:Assignment-driven criteria: Covers all key elements of the assignment in a substantive way (Body of Knowledge criterion).Critical thinking: Conceptualizes the problem. Multiple information sources, expert opinion, and assumptions are analyzed, synthesized, and critically evaluated. Logically consistent conclusions are presented with appropriate rationale.Business writing: Mastery in written communications and a skilled, knowledgeable, and error-free presentation to an appropriately specialized audience.Effective use of information: Locates relevant and quality sources of information, using strong and compelling content to support ideas, convey understanding of the topic, and shape the whole work.Citing sources: Mastery using in-text citations of sources, proper format for quotations, and correct format of full-source information in the reference list using APA style (bibliography).Timeliness: Assignment submitted on time or collaborated with professor for an approved extension on due date.

In the field of public relations, professionals have to continually balance personal ethics, professional ethics, and situational need in order to resolve ethical questions and quandaries. The purpose of this essay is to ask you to articulate your ethical perspective and then apply that to either a nonprofit or corporate context.For both options, your paper should be 3-4 pages in length (excluding cover page and references) and formatted according to the CSU Global Writing Center (Links to an external site.). Be sure to discuss and reference concepts taken from the assigned textbook reading and relevant research. You must include a minimum of three credible, academic or professional references beyond the textbook. Review the grading rubric to see how you will be graded for this assignment.Option #1: Ethics in Nonprofit OrganizationsYour essay should be a coherent and well-developed essay focusing on the relationships between personal and professional ethics in the nonprofit sector. This essay will have two sections that need to be connected in the paper's overall thesis and your discussion/conclusions.Section 1: Your Personal EthicsIn no more than one page, articulate your personal ethics statement. This should summarize your overall ethical worldview, its foundations, and ethical boundaries in a professional context, all of which you believe are important.Section 2: Ethical Case—Care4AllImagine that you are working as a public relations professional whose primary responsibility is developing corporate and large donations for a nonprofit organization, Care4All, that delivers healthcare to people in your community who cannot otherwise afford it. Your organization relies primarily on donations and corporate partnerships in order to provide for its patients. One of the challenges of large corporate donors is that they often expect a ‘quid pro quo' for donations—such as a substantial amount of free advertising or even, in one donor's case, asking for their sister to be hired as a nurse (she was a fully qualified nurse). Last year the fundraising objectives were not met, with the charity raising only 97% of its targeted goal for fundraising. You are tasked with ensuring that the fundraising objectives are met for this year. Many ideas have been offered such as more event fundraising, small donor fundraising, and fees for services based on income.You have been tasked to develop a sketch of an initial strategic plan for the next year identifying key needs/problems, measurable objectives, critical stakeholders to engage, and to develop a specific set of ethical principles guiding the strategic plan. This plan need only sketch out the key principles to be considered by the team, but it needs to be delivered quickly, so it should focus on core principles, objectives, and recommendations with strong support. It is important that you tie in personal and professional ethical considerations to your analysis of the case and recommendations.