Description
Visit the Market Potential Index for Emerging Markets page at GlobalEdge. Market Potential Indicator (MPI) is an index used to compare emerging markets along various dimensions. This index was developed as a result of an extensive study by MSU CIBER (Michigan State University Center for International Business Education and Research). In a cohesive and concise paper, answer the following questions:
- What are the indicators used in developing this index?
- Which of the indicators, in your opinion, would have a greater impact for a company that markets laptop computers?
- Using the MPI, which countries would be ideal for this company to enter? Why?
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Explanation & Answer
Attached.
Market Potential Indicator (MPI) - Outline
Thesis statement: The market potential index tools are of great help to businesses intending to
engage in international trade. There are eight indicators for this tool.
I.
Indicators used in developing the index
A. Market size
B. Market intensity
C. Market growth rate
D. Market consumption capacity
E. Commercial infrastructure
F. Market receptivity
G. Economic Freedom
H. Country Risk
II.
Relevant indicator
A. Commercial infrastructure
III.
Preferred Country
A. China
Running head: MARKET POTENTIAL INDICATOR (MPI)
Market Potential Indicator (MPI)
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Institution
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MARKET POTENTIAL INDICATOR (MPI)
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Market Potential Indicator (MPI) – Outline
Question one: What are the indicators used in developing this index?
The market potential index tools are of great help to businesses intending to engage in
international trade. There are eight indicators for this tool (Global Edge, 2017). The first one
is the market size. This is considered as the most important indicator by the global EDGE
website. To determine the market size, the nu...