Description
GLOBAL BUSINESS PLAN
Global Business Plan
The course project is to complete the elements for a Global Business Plan using the templates that are part of the Global Business Plan Project as a guide. There are 16 total templates, with specific templates that can be completed each week if you wish so you aren’t rushing at the end of the semester to write this term paper. Examine the startup costs for your global business and available global financing sources, as well as ways to manage the financial and business risk. Also consider the best organizational structure for your global business and the optimal global management information system. Analyze the marketing environment for your product or service and the human resources necessary to execute your global marketing plan.
The templates will guide you through the processes of formulating a global business plan for either the expansion of an existing product or service into a new country or a new foreign business opportunity.
Select a product or service and a country for the project.
Refer to the Global Business Plan Project document for detailed instructions on this assignment.
Continue building your global business plan each week by
Completing the following modules:
Write at least a 5-page plan to direct the marketing of your product or service and personnel needed for the success of the plan based on the information you used to complete the sections of the module templates.
All papers should be constructed in accordance with the APA standard and Writing Style Guide for Student Papers.
Explanation & Answer
Attached.
Answer outline to STRATEGIC PLAN
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Objectives
Strategy plan
Operational plan
Attached.
Running head: GLOBAL BUSINESS PLAN
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Global Business Plan
Name
Institutional affiliation
GLOBAL BUSINESS PLAN
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Executive summary
Smart Dolphin aim it to provide consulting services to companies that want to make their
business strategies successful. This global business plan aims at significantly increasing the
company’s profits and sales from the expansion to the Asian market. The highlights of the plan
are identifying the opportunities in the new market, analyzing the nature of competition and
coming up with a business strategy that will work for the specific market. The business plan will
be based on the market research. The data will give the conclusion on the size of the market,
customer needs, buying trends as well as the growth opportunities in the new market. Smart
Dolphin feels that it will be able to fill the market niche and the plan to expand globally will be
successful once the operations begin officially in January.
Contents
MODULE 1: Identifying global business opportunities ................................................................. 4
MODULE 2: Analyzing the competition ........................................................................................ 4
MODULE 3: Assessing the Economic-Geographic Environment ................................................. 5
Action plan .................................................................................................................................. 5
MODULE 4: Assessing the Social-Cultural Environment ............................................................. 6
MODULE 5: Assessing the Political-Legal Environment .............................................................. 7
MODULE 6: Selecting a Global Company Structure..................................................................... 7
Strategic planning ........................................................................................................................ 7
MODULE 7: Financing Sources for Global Business Opportunities ............................................. 7
MODULE 8: Creating a Global Management Information System ............................................... 8
GLOBAL BUSINESS PLAN
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MODULE 9: Identifying Human Resources for Global Business Activities ................................. 9
Staffing ........................................................................................................................................ 9
Training and development........................................................................................................... 9
MODULE 10: Managing International Financial and Business Risks ......................................... 10
Economic and financial risks .................................................................................................... 10
Social and cultural risks ............................................................................................................ 10
Risk management risks.............................................................................................................. 10
MODULE 11 – Product and Target Market Planning for Foreign Markets ................................. 11
MODULE 12: Designing a Global Distribution Strategy ............................................................ 12
MODULE 13: Planning a Global Promotional Strategy .............................................................. 12
Promotional goals ...................................................................................................................... 12
MODULE 14: Selecting an International Pricing Strategy .......................................................... 13
GLOBAL BUSINESS PLAN
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Company overview
Smart Dolphin is an e-business consulting firm specializing in co...
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