Business Plan Breakdown 2, The Marketing Plan, business & finance homework help

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Business Finance

Description

Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

  • Explain how the marketing plan targets the market segment.
  • Provide a positioning statement for your project.
  • Define the products and services you will offer.
  • Develop and detail a pricing strategy you will use.
  • Describe the promotion plan you will implement.
  • Identify the target locations with an assessment of their viability.

Submission Details:

  • By Wednesday, July 26, 2017, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the M2: Assignment 2 Dropbox.

This assignment is worth 100 points and will be graded according to the following rubric.

Assignment Components

Proficient

Maximum Points

Explain how the marketing plan targets the market segment.

Explanation is clear and accurate. Specific examples of how the marketing plan targets the market segment are used to support ideas.

16

Provide a positioning statement for your venture.

Provided a specific objective and clear positioning statement.

16

Define the products or services to be offered.

Products and services to be offered are reasonable for the market segment and the organization to provide.

12

Develop and detail a pricing strategy to be used.

Pricing strategy is clear, specific, and uses evidence from both scholarly research and the current market to justify strategies. Pricing strategy is reasonable for the products or services given the market and the organization.

16

Describe the promotion plan to be implemented.

Promotion plan is clear, focused, and targeted. It is reasonable to execute and is considerate of cost and resources.

16

Define locations that will become targets, with an assessment of their viability.

Locations identified are appropriate for the plan; assessment of their viability provides specific data to justify it as being a target location.

12

Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.

Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

12

Total:

100


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Explanation & Answer

Hi,Find attached the completed work.Feel free to ask for any clarification or editing if need be.Looking forward to working with you in the future.Thank you.

Outline
The paper is a continuation of the Business Plan Breakdown.


Student’s Name
Professor’s Name
Course Title
Date
Voolex Human Resource consultancy firm is committed to providing professional
services to all our clients under various professions and market and product affiliation they may
be involved in and in whatever geographical location they may be situated in. With the great
pool of certified professionals, the firm is keen to make sure that all the needs of our clients are
fully satisfied in order to create partner relations that will help us grow the client and propel them
towards their goals and equally achieving the mission vision and goals of Voolex consultancy
firm. In this regard, it is critical to understand how the firm strategies on evaluation of the market
segment, define the products as well as services it will offer, the pricing criteria that will be
employed, promotion plans it is upholding and the target locations it is keen to explore.
The company has conducted numerous studies and researches on the existing gap in
human resource and development section in that exist in the most company and which, its
deficiency lags various companies and creates a stumbling block to their success in maximum
productivity and profitability. Most of the companies do not understand that the human resource
management docket is evolving equally as much as the technology is in the present world (Agnes
and Berthon, 2015). Therefore, companies must keep up with this evolution of practices in order
to conform to the policies that the government issues towards the industries as well as gaining
the benefit of being ahead of other companies along specific lines so as to combat the existing
intense competitiveness in the ...


Anonymous
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