Description
In this highly competitive business environment, businesses are
constantly seeking ways to gain traction and understand what is on the
minds of current customers and potential customers in order to increase
business efficiency. Many companies have turned to business intelligence
(BI) and data analytics.
Use the Internet or Strayer Library to research articles on data analytics. Select one (1) industry or one (1) company that is currently using data analytics. Use the industry / company you have selected as the basis for your written paper.
Write a four to six (4-6) page paper in which you:
- Define data analytics in general and provide a brief overview of the evolution of utilizing data analytics in business.
- Analyze the main advantages and disadvantages of using data analytics within the industry or company that you have chosen.
- Determine the fundamental obstacles or challenges that business management in general must overcome in order to implement data analytics. Next, suggest a strategy that business management could use to overcome the obstacles or challenges in question. Provide a rationale for your response.
- Analyze the overall manner in which data analytics transformed the industry or company you selected with regard to customer responsiveness and satisfaction.
- Speculate on the trend of using data analytics for the chosen industry or company in the next ten (10) years. Next, determine at least one (1) additional type of data that one could collect by using data analytics. Provide a rationale for your response.
- Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
- Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
- Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
- Explain how the components of an information technology system interrelate in an organizational context.
- Use technology and information resources to research issues in information systems and technology.
- Write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions.
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Explanation & Answer
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Running head: AMAZON USING DATA ANALYTICS
Data Analytics in Business: Amazon
Name
University Name
Course
July 18, 2017
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AMAZON USING DATA ANALYTICS
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Data Analytics in Business: Amazon.com,Inc.
In the recent years, the world has witnessed an increase in the volume and availability
of data. Technology like computers, mobile devices, sensors and social network platform are
continuously producing structured,semi-structured and unstructured data.These data are a
great source of information for the business as decisions regarding consumer behavior, sales
pattern, revenue forecast, etc. can be made with high precision.Data Warehouses and Data
Management system are not used nowadays because of highly complex nature of datasets that
degrade their scalability and performance. (Ribeiro, Silva and da Silva, 2015).The objective
of the paper is to analyze the data analytics process utilized by Amazon which is the largest
e-commerce industry.
Data Analytics and Evolution of Utilising Data Analytics in Business
Data Analytics can be defined as the process of organizing, collecting and analyzing
large datasets so that conclusions can be drawn about the information they contain, with the
aid of software and specialized systems. Data Analytics is very helpful for organization to
make future decisions as it helps the organization to understand better the information that is
contained within the data.Big Data Analysts want the knowledge that comes from analyzing
the data.
In Data Analytics, raw data taken from various sources are utilized with the objective
of making conclusions about that information.It is used in many industries to prove or
disprove the existing models or theories so that optimal solution can be made regarding
business decisions.Data Analytics differs from data mining by the objective, score, and
purpose of analysis.Data Mining refers to the process of structuring raw data and recognizing
various pattern in data through mathematics and computational algorithm.Data Analytics, on
AMAZON USING DATA ANALYTICS
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the other hand, deals with hypothesis framework so that answer could be obtained about the
specific question.
Business...