Description
A Project to Fail
- The world of marketing is multifaceted and offers unending challenges that require creative thinking to make a difference. For this weeks assignment I offer the challenge for you to look around your city/neighborhood for a product or business that has failed in the marketplace. What happened to cause this business or product to fail? This assignment is meant to get you thinking outside the box, and to have fun and be creative. There is no right or wrong answer. Building a better mousetrap won’t guarantee success, and this assignment drives this message home.
- Through this assignment you will learn that failure is a valuable learning tool and that many great ideas are born from the experience of failure are well on the road to success. Through this assignment you will be able to showcase the knowledge you gained from this weeks reading and lecture on the first element of the marketing mix, “Product”, and if you choose you can use the product life cycle to assist you in explaining how the business/product failed.
The requirements below must be met for your paper to be accepted and graded:
- Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word.
- Attempt APA style, see example below.
- Use font size 12 and 1” margins.
- Include cover page and reference page.
- At least 60% of your paper must be original content/writing.
- No more than 40% of your content/information may come from references.
- Use at least two references from outside the course material, preferably from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement.
- Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page.
Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must come from sources such as, scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
Explanation & Answer
Below are the responses. Let me know if you need anything edited. Thanks!
Running Head: PROJECT TO FAIL
1
Project to Fail:
Next Step Living Incorporated’s Case Analysis
Student’s Name
Professor
Course
Date
NEXT STEP LIVING INCORPORATED’S CASE ANALYSIS
Next Step Living Incorporated’s Failure Case Analysis
There are many inspiring stories written on successful start-ups, and they motivate
people to start new venture with optimism. Stories known to be true with evidence include the
story of Facebook which started as Harvard community social media, but now has connected
the world. Many other stories like apple that started in very small labs and with very little
resources among others are success stories. However, it is also clear that there many other
ventures that start with optimism and fail. It is mainly about strategy. Taking the motivation of
Facebook, it is important to explore a business that began and collapsed in Boston, MA: Next
Step Living, Inc. (Bazerman, & Moore, 2008; Martin, March, 2016).
Next Step Living Incorporated
Having known this business from a tour and a chance to work as a casual for some day,
it was a shock to see it falling. Next Step Living provided home energy solutions. It offers
home energy evaluations, weatherization work, roofing and windows, heating and cooling, and
solar panel installation services; ductless mini splits, air sealing, and insulation services; and
heating, ventilation, and air conditioning services. The business was optimistic and had raised a
capital base of over $ 50 millio...
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